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August 30 2014

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Mario Testino Learns From Instagram and Announces a New Book

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Mario Testino only joined Instagram last December, but he’s already racked up 467,000 followers and counting—not to mention a new outlook about the possibilities the online feed can create. “Everyone’s always saying that a photographer shouldn’t give away his work, but I think [Instagram] elevates things,” he noted. “I hear from people from all over the world who want to be a part of my ‘towel’ series.” Best of all, the lensman added, the online format has taught him to focus on content rather than just the end product—a glossy, for example. “I’m always telling people how it’s the journey that matters,” he observes. “For me, this is exactly it.”

That said, Testino also has an end product in sight: Sir, a photography book of his pictures of men, including text contributions by writers as yet unnamed, is scheduled for publication in time for next January’s Paris men’s collections. No doubt, the tome’s big reveal will make it onto more than a few fashion insiders’ Insta accounts.

Photo: Via Instagram

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Dept. of Culture