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August 29 2014

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MSGM and Toilet Paper Team Up on a Surrealist, Psychedelic Capsule

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“Designing this new collection was really funny,” said MSGM’s creative director, Massimo Giorgetti. “I met Pierpaolo Ferrari and Maurizio Cattelan in their studio and we started looking at the latest issues of the magazine [Toilet Paper] at aperitivo time.” The two artists and Milanese designer would sit over a beer, sometimes with one of the three chiming in via Skype, and select images from the Toilet Paper archives for the new Toilet Paper x MSGM collection, a follow-up to last year’s capsule collection. The range, which debuts exclusively here, includes street-style-ready soap-, picnic tablecloth-, cake-, and flower-printed beachwear and everyday separates that fuse Giorgetti’s cheeky, color-clashing aesthetic with Toilet Paper‘s surrealist motifs. The palette is an MGSM signature—acid brights and flamboyant, bird-of-paradise tones—as is the attitude. “Colorful picnic, nostalgic, fun…the movie Stand by Me by Rob Reiner meets Freedom by Franzen: This is Toilet Paper x MSGM,” explained the designer of the playful looks. “This is ironic nostalgia!”

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As in the case of the previous capsule, the collection is unisex. There is a sleeveless vest covered in tiny roses (with eyes drawn in their centers), as well as tropical-bird-printed nylon boxers (for the surf) in psychedelic shades. A soft pink one-piece with oversize images of men’s hands, each holding a lipstick running up its side, rests alongside a fit-for-downtown, three-quarter-length crewneck sweatshirt with a glossy surrealist apple on its front. “In my mind, I don’t have any particular person wearing this collection—I’d just like to see these clothes on people with an attitude of freedom, fun, and smile,” mused Giorgetti. “During free time with a pair of jeans, for evening with a brocade skirt, for a beautiful day at the beach or lake…They are ‘free’ clothes and should make you feel ‘free.’”

Toilet Paper x MSGM is priced between $210 and $910, and will be available on shopmsgm.it and other select retailers from December.

Photos: Pierpaolo Ferrari/div>

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