EXCLUSIVE: A First Look at the Nike Mercurial Superfly HTM in Volt-------
If you’ve been watching the World Cup carefully, you may recognize this sneaker as a version of the Nike Mercurial Superfly boot many players have been wearing on the pitch. Well, Nike’s A-list design brain trust composed of CEO Mark Parker, designer wizard and Air Jordan maestro Tinker Hatfield, and Japanese design superstar Hiroshi Fujiwara have made it street-safe by giving the boot’s Flyknit upper the Free sole treatment. The trio, also known as HTM, are known for creating some of the most innovative, coveted sneakers Nike makes. This one is no exception. “HTM is a creative outlet for me to continue to explore new concepts in design,” Parker told Style.com. The electric Volt colorway, debuting exclusively here, is the second iteration of this particular concept, which flips Nike’s top-level performance features into a fashion-forward context. Get ready for the release on Saturday if you want a pair, because they’ll be gone in a flash.
Nike’s Mercurial Superfly HTM in Volt goes on sale July 12 at global NikeLab retail locations and on nike.com/nikelab.