Style.com

July 29 2014

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Hey DJ, VFiles Is Calling

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Spin masters, get ready—VFiles is now accepting applications for its first-ever DJ Championships. The digital fashion community with a cooler-than-thou shop downtown is known for championing up-and-coming fashion labels, (perhaps most notably, Hood by Air), and now it’s applying the same concepts to the music scene with the launch of this project. To participate in the contest, a partnership with Def Jam Recordings, DJs will need to submit an original ten-to-twenty-minute mix, plus related media (images, GIFs, or videos) to the VFiles platform. Entries will be judged by general social media popularity (the more likes it gets, the higher they rank in the standings), as well as top-tier professional opinions. The three finalists will be reviewed by Kyambo “Hip Hop” Joshua, EVP and co-head of A&R at Def Jam (best known for his work with the likes of Kanye West, Lil Wayne, Drake, Jeezy, and other multi-platinum-selling artists), at a live battle at the VFiles Made Fashion party. “For years, Def Jam’s motto has been ‘Respecting the DJs,” says Joshua. “Def Jam’s brand, right down to our logo, is built around the special role the DJ plays in shaping the taste and tone of the culture. VFiles—with their forward-thinking eye for young talent and their unique, central role in street style—is a natural partner for us.”

Click here to apply. Finalists will be announced August 15, and the winner will be named in September during NYFW.

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Dept. of Culture