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July 28 2014

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Yoox Jumps on the Activewear Bandwagon

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swim final

Uh-oh, Net-a-Sporter, looks like you’ve got some competition! WWD reports that Italian e-tailer Yoox.com has entered the ever-expanding luxury activewear market. The virtual shopping destination will offer wares from established and niche brands geared toward technical performance. Between this , Net-a-Sporter, VPL’s latest lineup, and Lisa Marie Fernandez’s sporty new range, I might be inclined to hit the gym a little more frequently.

Photo: Getty Images

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