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September 2 2014

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Brittany Adams

Style.com Associate Fashion Editor Brittany Adams covers current trends and keeps tabs on all things model-related. Before starting her career at W, she interned at Women's Wear Daily and graduated from New York University with a degree in journalism and politics.

EXCLUSIVE: Ruffian Moves Its Spring ’15 Show to Hollywood

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This season, it’s become abundantly clear that designers are trying to break out of the New York fashion week mold. Whether it’s rethinking the standard runway format or forgoing a show altogether, brands are embracing change more so than any time in recent memory—and that’s a good thing. The latest label to buck the system […]

EXCLUSIVE: Daria Werbowy and Mikael Jansson on Nudity in America, Retouching Models’ Knees, and More

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Last week, Interview leaked six different cover images from its September 2014 Photographers’ Issue, and the question is: Who isn’t covering a magazine this month? The magazine paired up A-list actresses and supermodels with major photographers: Nicole Kidman with Steven Klein, Léa Seydoux with Peter Lindbergh, Keira Knightley with Patrick Demarchelier, Daria Werbowy with Mikael […]

Now Trending: Not Your Mother’s “Mom Jeans”

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Anyone who has perused our Fall ’14 denim guide received the memo that vacuum-packing yourself into second-skin stovepipes is officially over. Here, we’re turning our attention to the breakthrough indigo trend—dovetailing with this year’s buzzy #normcore meme—that’s been gaining serious traction in the streets: “mom jeans.” For many, the notion conjures up memories of ’90s […]

Clover Canyon Now Offers Its Signature Digital for Guys, Too

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A quick browse through Tommy Ton’s street-style archive from the menswear shows confirms that modern guys are now embracing vibrant colors and statement-making patterns more so than ever. Certainly, digital prints are nothing new to the womenswear market (which has become oversaturated with them in recent seasons) thanks to trailblazing trendsetters such as Mary Katrantzou. […]

Aritzia Launches Its #FallForUs Social Media Campaign

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In today’s social-media-addicted culture, launching a successful brand campaign doesn’t require a blockbuster advertising budget or smooth-talking ad man, à la Don Draper. After all, who pays attention to billboards now when we’re all glued to our iPhones? These days, all it takes to go viral is a creative concept, a catchy hashtag, and engaging […]