We feel a trend coming on…after the up-and-comers behind Highland telling us that freedom was at the center of their budding brand and Phillip Lim asserting that the same liberty was the spirit of his Spring ’14 campaign, BLK DNM’s Johan Lindeberg has now turned out a freedom-focused Wild poster, which debuts exclusively here. Starring Arizona Muse on horseback, the guerrilla campaign is the ninth in BLK DNM’s Wild series, with previous posters featuring the likes of Gisele, Karen Elson, and Kenza Fourati. “BLK DNM is inspired by people who step out on the street and say what they really think is right. It’s about having the freedom to express your true intuition, whether it’s through painting, protest, poetry, or photography,” Lindeberg told Style.com. “Freedom is one of the most essential values in life. My daughter Blue says she still remembers starting to scream out ‘freedom’ for the first time when she was 4 years old.”
The designer, who lensed the campaign himself just outside Paris, explained that he got the idea to snap Muse on horseback after learning that she grew up riding in Santa Fe. “I love horses—they’re very calming. But the first horse we used got a little crazy and nearly took off with Arizona. Fortunately, she knew how to get control before he reached the woods.” Sounds like that steed knew a little something about freedom, too.
Theory has tapped the legendary Stella Tennant for its serene (and first-ever) digital campaign. Debuting exclusively here on Style.com, the Lachlan Bailey-lensed campaign includes a collection of ten-second videos (below) featuring Tennant as well as male model Clement Chabernaud. Dressed in Theory’s signature, streamlined Spring ’14 wares—like a white silk blouse and tailored blazer—Tennant glows in the black-and-white clips. “Stella is a perfect fit for Theory, as she is an icon of modernity,” Theory designer Olivier Theyskens, who led the creative direction for the ads, told Style.com. The campaign was shot here in New York and coincides with the brand’s recent shift from Theyskens’ Theory to simply Theory, a decision that was made in an attempt to unify the brand. Theory’s new outdoor and digital campaigns will launch in March, and behind-the-scenes content can be found later today on theory.com.
Wondering how models keep themselves entertained backstage during hours of hair and makeup? Grace Mahary, who recently shared her fashion week essentials with Style.com, is “currently obsessed” with MomentCam, a new photo-editing app that transforms camera pictures into fun, unpredictable caricatures. Along with a sketchy selfie (above), Mahary sent along several tongue-in-cheek portraits of fellow catwalkers, including Caroline Brasch Nielsen, Xiao Wen Ju, Tilda Lindstam, and Hanne Gaby Odiele (below). Over the next month, we’re hoping to see more MomentCam creations starring industry regulars. Could you imagine a cartoon Karl, Alber, or Pat McGrath? The possibilities are endless.
MomentCam is available at the iTunes App Store. Visit www.itunes.com.
The thing about being Helena Christensen is that everybody expects to see you in front of the camera. Turns out, the supermodel has some skills behind one, too. Christensen has been a photographer since her teens, and part of why she decided to enter professional modeling was to advance her photography skills. “Being on both sides of the camera is hugely beneficial,” Christensen told Style.com. “You learn so much about psychology, emotions, capturing the moment, the technical side of things—and as a model when you step behind the camera, you know what it’s like to be in front of it.”
With that in mind, it made sense that, when The Luxury Collection Hotels & Resorts named her a Global Explorer, her first creative endeavor would be a photo expedition to some faraway destination. Last night, Christensen’s Visual Journey, Peru was revealed at an intimate party at the Bleecker Street Arts Club, drawing in the likes of Michael Stipe, Liv Tyler, and Rob Thomas.
The images, currently up for auction through Gavel&Grand, depict an excursion a little less glamorous than one might associate with a supermodel (there are lots of llamas), but the trip was a return to Christensen’s roots—more specifically, her Peruvian mother’s roots. That’s why she brought her mom along for the trip. “It was her first time back to Peru in seventeen years,” Christensen offered. “It was great to observe the intense, emotional experience she had after being gone for so long.”
Call us optimistic, but we’ve seen change for the better in the Spring ’14 campaigns. Rather than opting for the expected slim, Caucasian catwalkers, major brands are taking the road that’s been historically less traveled, casting models of all shapes, sizes, colors, and beyond. Riccardo Tisci, for instance, brought Givenchy to the front of the ongoing race-in-fashion conversation by tapping neo-soul star Erykah Badu for the house’s Spring ads. Nicola Formichetti championed the beauty of a 26-year-old blogger with muscular dystrophy in his latest campaign, and now Barneys has released its Spring snaps, which star seventeen transgender models. Dubbed Brothers, Sisters, Sons, and Daughter, the Bruce Weber-lensed ads mark Barneys’ collaboration with two organizations: the National Center for Transgender Equality, and the Lesbian, Gay, Bisexual & Transgender Community Center. Ten percent of sales made on February 11 at Barneys’ flagship stores and Web site will go to said initiatives. Barneys creative director Dennis Freedman told WWD that the choice to feature transgender models had “a lot to do with the realization that such extraordinary progress has been made in the last few years for the lesbian, gay, and bisexual community, but it’s striking how the transgender community has been left behind. It’s disturbing and upsetting to see that.” Is there a big marketing element behind brands’ decisions to stray from the norm? Probably–but who cares. It doesn’t take away from the fact that key companies are celebrating individuality in all forms. We have to mention, though, that Riccardo Tisci included transgender model Lea T in Givenchy’s ads back in 2010—that Riccardo, always ahead of the game.