Having barely marked its six-month anniversary, The Line just got one step closer to offering a 360-degree curated life. Vanessa Traina Snow and Morgan Wendelborn’s immaculately edited concept shop has partnered with online database Artsy (which counts Larry Gagosian and John Elderfield among its advisers) to venture into the world of art dealing.
Beginning today, The Line will offer a selection of artworks by the likes of Jeffrey Hoone, Werner Bischof, Sandra Iliescu, and Lauren Seiden. In keeping with the brand’s pared-back approach to lifestyle, the initial collection will be just seventeen pieces. The impetus, as Wendelborn tells it, was an organic one: “We opened [brick-and-mortar counterpart] The Apartment by The Line with our favorite pieces from partners, friends, and family and were getting an overwhelming response from customers who wanted to purchase the works. We’ve always seen [the brand] as an experience our community and customers can engage with on their own terms, so offering art makes [it] that much more holistic.”
As to walking the often-perilous line between aesthetics and commercial viability, Wendelborn added, “We used our values, stylistic framework, and POV to incorporate the works into the space, so even though we are selling these pieces, it was very important for all of them to have a story, have meaning, and align with the aesthetic of The Apartment by The Line.”
All seventeen pieces will be available for purchase at theline.com and artsy.net, but for those who are just browsing, an installation of the pieces will be on display at The Apartment by The Line beginning today. The exclusive images debut here.
The Apartment by The Line, 76 Greene Street, 3rd Floor, New York City.
In our new Throwback Thursdays video, Tim Blanks remembers Helmut Lang’s Spring 2005 show, a collection that wound up being the Austrian designer’s last for the label he founded. In the clip, Blanks calls Lang “the master of minimalism—possibly the most influential designer of his time, because what he did was such a clear reaction to what had come before. He changed the way clothes looked. He changed the way shows and models looked.” Now, nearly 10 years later, Lang remains a touchstone for a new generation of designers, who look to develop and interpret his ideas in the same way that a previous generation looked to the work of Yves Saint Laurent.
Watch the Throwback Thursday video with Tim Blanks here.
In case there was any doubt that the worlds of music and fashion are becoming increasingly intertwined, Sky Ferreira’s latest video offers more proof. Created by the online retailer SSENSE and System magazine, the visual clip for “I Blame Myself”—a slow-burning, diaristic pop standout from Ferreira’s debut album, Night Time, My Time—is a new breed of music video that allows viewers to shop the clothing worn by the artist. The first entry in this series was Iggy Azalea’s 2012 video for “I Think She Ready.” But while Azalea’s video featured somewhat distracting pop-up tags with links to items of clothing, SSENSE’s newest effort with Ferreira’s “I Blame Myself” is a smoother experience, directing viewers to a landing page where the clothing can be purchased.
Who better to be the champion of this new genre than Sky Ferreira? She’s a natural fit, considering she’s worked between the worlds of music and fashion as a singer and as a model for Saint Laurent, Forever 21, and Redken, among others. Fittingly, in the video she wears clothing from designers who often cite musicians as muses. Among them: Givenchy’s Riccardo Tisci, Balmain’s Olivier Rousteing, and, of course, Saint Laurent’s Hedi Slimane, who provided the bulk of her wardrobe, from the fashion house’s iconic metallic-dotted tights to a lips-emblazoned chiffon blouse which appeared on the runway for Spring 2014.
“It’s luxe, but it looks like anyone can wear it,” says Ferreira’s stylist Ian Bradley in a behind-the-scenes video, referencing a metallic Saint Laurent crop top.”[Sky's] willing to experiment and have fun with it,” Bradley adds. “No matter what she does, it always looks really cool. You want to be that girl.”
I‘m in an overalls phase lately. I have one navy pair in heavy cotton from Joseph that I purchased many years ago, and they have a very “grown-up,” polished look to them. Lots of girls have been wearing them in denim lately—a look I also want to try. Browsing through Veda’s collection, I came across this leather version. I wondered for a moment if I’m too old to pull them off, but my Style.com colleagues tell me I’m not. I think I can trust them, but either way, I’m a risk taker, so I’m definitely giving them a shot.
Veda Rian overalls, $664, Buy it now