A decade is an even longer time in fashion years, so for its tenth anniversary, Sophia Neophitou’s 10 threw an appropriately lavish bash. “It’s miraculous that I have made my dream come true and enjoyed it for ten years,” Neophitou said at her mag’s celebration in London last night. “I hope the next ten years bring more and more fantasies and the adventures that creatively challenge me and my readers—always.”
As challenges go, there are few people in the business better equipped to provide them. The Greek goddess (above, with Roland Mouret, left, and Tim Blanks and a partygoer, right) with the throaty laugh and penchant for combining a utilitarian parka with teetering, non-utilitarian heels has worn more hats, and worked with more people, than most. Included on her CV are the titles of editor (in addition to helming 10, she edits fashion coverage for Harper’s Bazaar U.K. and Russian Vogue), creative director (of Roland Mouret and Antonio Berardi), and stylist (in which capacity she had the enviable duty of touching “those bodies”—i.e., David and Victoria Beckham, for their 10 covers). In the course of it, she’s made more than a few high-profile friends and fans, including Christopher Kane and Tammy Kane, Jonathan Saunders, Katie Hillier, Dree Hemingway, Henry Holland, Mouret, and more, all of whom packed Il Bottaccio to raise a glass and sway to three of the hottest new DJs in town: Mez (of The Neat) and Michael Hibbert and Alex Parry (of Chapel Club).
A tenth anniversary issue demands an appropriately festive cover girl, and Neophitou snagged the prize of the moment: Anna Dello Russo. The ADR cover, she explained, “celebrated everything fashion should love, has a sense of humor—after all, we aren’t brain surgeons—and a real sense of fun. Also, there is definitely a sense of being a little addicted to fashion.” 10‘s the perfect fix.
When I started contributing to 10 magazine, founder Sophia Neophitou—who does double duty as the fashion director of Harper’s Bazaar U.K.—laid down one ground rule: no celebrity coverage. (Which, as you can imagine, was something that took me a while to wrap my head around.) So I was a little surprised when 10‘s editorial team told me the cover girl and guy for their tenth anniversary edition. Not just any celebrities, but arguably two of the world’s biggest celebrities—a his-and-hers set, David and Victoria Beckham.
But the high-fashion glossy, luckily, isn’t going tabloid, as the previously unreleased images above show. “This was a totally organic decision that began with a conversation between myself and Victoria purely from a fashion angle,” Neophitou told me. “We had a very long conversation about her giving herself to me in terms of editorial context and what I wanted to do. She agreed that for this project she would give herself in a purely editorial way, as opposed to in a celebrity context.” I guess that’s a long way of saying she pushed Posh past her all-too-familiar oversized sunnies, sky-high stilettos, and paparazzi pout. And looking at the Neophitou-styled shots, lensed by Cedric Buchet, she did. “We wanted to create images that were less predictable,” Neophitou continues. “I wanted to create a vulnerability and a sensuality and an honesty.” Color me pleasantly surprised—and already eager to see what 10 will do for its 20th.