2 posts tagged "3×1"
A good pair of jeans is a staple of the American wardrobe. And for women, that usually means fitted, stretchy styles. However, Scott Morrison, the founder 3×1, thinks ladies should give the real stuff—that is, raw, selvedge denim—a shot. “Jeans have always been about comfort and that natural, timeless look. And there’s nothing sexier than a woman in a great-fitting pair of selvedge jeans,” says Morrison, the man previously behind Paper Denim & Cloth and Earnest Sewn.
At his Mercer Street shop-cum-factory-cum-design studio, the walls of which are lined with rolls of 115 unique selvedge fabrics, there is, as you can imagine, a lot to choose from. Having launched in 2011, 3×1 offers limited-edition styles that customers can grab off the rack (prices range from $195-$496), as well as customized jeans (running between $525 and $750) and bespoke services (starting at $1,200). Of course, there are second-skin, stretchy pairs, too. But if New York’s veritable denim guru recommends selvedge, it’s probably worth a try.
3×1 is located at 15 Mercer St., NYC, www.3×1.us.
Next week, the Versace for H&M runway show is set to go off in New York. It was already going to be a grand affair, but WWD reports today that it’s got even more star power than we thought—Prince and Nicki Minaj are both performing after the show. In the spirit of collaborations, maybe they will do a duet? [WWD]
Once again, Tom Ford is designing the costumes for the next Bond flick, Skyfall. “James Bond epitomizes the Tom Ford man in his elegance, style, and love of luxury,” Ford says. [Telegraph]
Roland Mouret has decided to close his menswear label. Instead, he plans to focus on three new womenswear categories (footwear, bridalwear, and cocktail) he’s set to launch in 2012. [Vogue U.K.]
The designer behind Earnest Sewn, Scott Morrison, has a new venture called 3×1. The goal is to “offer the ultimate denim experience, from bespoke made-to-measure tailoring (with over 135 different stocks) to limited-edition runs of prêt-a-porter styles.” [Nowness]