11 posts tagged "A$AP Rocky"
With his cult clothing line, Hood by Air, Shayne Oliver is redefining and elevating streetwear. And thanks to a recent flurry of celebrity endorsements from the likes of Kanye West, Drake, and A$AP Rocky (a friend of Oliver’s who wore custom HBA pieces as the opening act of Rihanna’s Diamonds tour and also closed the label’s buzzy runway show during New York fashion week), the brand is having a bona fide “fashion moment.”
Last night at the Museum of Arts and Design in Columbus Circle, Oliver sat down with Garmento magazine founder Jeremy Lewis to discuss HBA’s rising star, his approach to design, and his future plans. Oliver explained that he draws inspiration “from the energy of the city itself and looking around at the younger guys who have a sense of urgency in the way they dress. What you see on them is what’s happening right now.” On the topic of his aesthetic, he offered, “There’s a huge sense of luxury in feeling comfortable. It’s breezy. It’s coy. It’s about having on a full cashmere look and feeling like you’re going to the gym. It’s the modern man who can be like, ‘I’m so relaxed and you’re not.’” Continue Reading “Shayne Oliver’s Catching Some Air” »
In just under a year, the VFiles store has established itself as the New York destination for hipsters and hip-hop-heads looking to score some streetwear (or, as some might call it, “swag”). A favorite of A$AP Rocky (and the kids who listen to his music), the multibrand boutique on Mercer Street carries independent designers such as Hood By Air, Les Plus Dorés, and Conflict of Interest, as well as its own namesake line. Starting today, Japanese fans of the fashion media site will be able to get their “swag” in person at the VFiles pop-up in Isetan, one of Tokyo’s leading department stores. Open through March 12, the shop will stock specialty pieces from Gerlan Jeans and the VFiles collection, as well as a limited-edition X-Girl camouflage tote bag. VFiles reportedly plans to open up similar retail concept spaces in the future, including an outpost in the Hamptons this summer.
New York’s own Hood By Air bills itself as “ghetto goth.” That’s a niche market if we’ve ever seen one. But in spite (or perhaps because) of its cult appeal, HBA can certainly draw a crowd. Theophilus London, Nicola Formichetti, and his two Pomeranians, Tank and Bambi, were in the front row at the label’s Fall ’13 show at Milk Studios yesterday afternoon. The theme was techno-tribal-street-zombie—a concept that was magnified by performance artist Boy Child, who would sporadically interrupt the catwalking by creeping through a cloud of smoke and contorting his body into morbid positions.
Designer Shayne Oliver moved away from his usual all-black palette this season with splashes of yellow, blue, and X-ray green. “Before, I enjoyed black because I thought it looked the best,” Oliver told Style.com, “Now I’m learning how to express that darkness without actually doing black.” This collection is also markedly more complex than what we’ve seen on the racks in previous seasons. Sweatshirts are done in oversize neoprene to distort the body, Bermudas are slit open and worn over skinny pants, and zippers transform one garment into something else entirely, like a pair of loose shorts into a kilt. It’s an aesthetic that really appealed to A$AP Rocky, whom Oliver enlisted to close the show. “Growing up in Harlem, hanging out in Soho, I had to deal with the transition between different worlds. Shayne’s stuff is totally something I can get with.” Thanks to A$AP, HBA’s niche might soon get a little bit bigger—Oliver will be dressing the rapper as he opens for Rihanna on her world tour this spring.
Last season, Alexander Wang featured fashion’s favorite Mickey Mouse-wearing badass, Azealia Banks, in his T by Alexander Wang ads. But for Spring ’13, he decided to go a completely new route: a comedy sketch. “We wanted to do something different, outside of music, and I wanted to bring humor into our campaign,” Wang told Style.com. But we’re not talking just any comedy sketch. Wang has revived MADtv’s 2007 “Bon Qui Qui” segment, a cult classic in which two decidedly disgruntled employees of the fictional King Burger berate, harass, and pretty much verbally assault their hungry (and often baffled) customers. The ads will star Miss Bon Qui Qui herself, comedian Anjelah Johnson (above). “I first watched Bon Qui Qui three years ago,” recalls Wang. “The part when she complains about taking out the blender is a classic!” he says, referring to the sketch in which BQQ tells a customer who’s ordered a cookies-and-cream milkshake that she doesn’t “even know how to use that blender with all those crazy buttons” and insists on giving him a Coke. “I still watch it once a week when I need a pick-me-up,” says Wang. Directed by Gavin McInnes, the film will feature cameos by personalities such as Simon Doonan, Alessandra Ambrosio, Shannan Click, Natasha Lyonne, and rapper A$AP Rocky. “It was fun to bring in some friends and people from the industry, and to see how they interacted with BQQ. The chemistry, or lack of, was the cherry on the cake.” Keep an eye out for T by Wang’s funny film, which will debut on the brand’s Web site and YouTube channel on Wednesday.
Alexander Wang’s world domination tour kicked off in Beijing, where the designer opened his first international flagship in May. Naturally, he’s not one to do such a thing quietly. To toast the occasion, he brought in A$AP Rocky, Diplo, and, for good measure, Penn Badgley to rock the underground parking lot beneath the store. Their outfits: Alexander Wang. Kitted out in the designer’s Fall ’12 collection—the same one now hitting stores—the trio also took part in the designer’s first menswear video, shot in Beijing during the store opening bash. It debuts exclusively here on Style.com. (For an accompanying video on the Beijing store, check out Wang’s own Web site.) As for Wang himself, Beijing is just the beginning. The designer has just opened a Shanghai store in the Shanghai Reel shopping center; another will follow in the spring of 2013.