19 posts tagged "Abbey Lee Kershaw"
For its guerrilla campaign, which hit the streets of New York—following a very brief snowstorm delay—this week, Rag & Bone put cameras into the hands of some of its favorite models and told them to have a ball. Edita Vilkeviciute and Sasha Pivovarova took to the beach, Abbey Lee Kershaw to the shower, Lily Aldridge to the tequila shot—suffice it to say, a good time was had by all. When we helped break the news of the project, we ran a little teaser video to whet your models-in-hot-weather appetite. Now check out the exclusive debut of the full video below, shot by the models and their friends on location. Should more snow be on the forecast for this weekend, you can at least imagine a sunnier (and more Sasha and Edita-filled) clime. The DIY project gets its own Web site this February 7 at www.rag-bone.com.
Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge. Sounds like the makings of a flashy ad. In fact, all four top models posed for Rag & Bone’s first-ever campaign. The difference is, they took the shots themselves or posed for pals in their living rooms and showers or on vacation. Marcus Wainwright and David Neville dreamed up the D.I.Y. project with Laird & Partners, and New Yorkers who braved the snow banks this morning might have seen the wild postings around town. When Marcus and David say D.I.Y., they mean it: The designers themselves took wheat paste to poster. On top of that, some of the ads look a lot like the flyers cleaning ladies, dog walkers, and the guitar teacher Dan Smith post with their contact numbers on the bottom, only these list the Rag & Bone Web site. Online, you’ll find more pictures of the models along with bonus material like their playlists and recipes. “They were all given the same remit, but they all turned out so different,” says Wainwright. “We think they’re really representative of each girl’s character.” And that works for the brand. “Putting clothes together in your own way, having your own style—that’s something that resonates with us,” he adds. Later this year, customers will be able to post pictures of themselves wearing Rag & Bone to the Web site. Check out a teaser video about the project and more exclusive shots direct from the girls’ digi-cams, below. Continue Reading “Edita, Abbey, Sasha, And Lily Take It To The Streets” »
We’ve seen sheer on runways here, there, and everywhere for the past several seasons. But in 2010, daring starlets like Blake Lively and Emma Watson took transparency to the red carpets, offering fans suggestive glimpses of bare skin. At the Paris Vogue Bal Masqué—arguably the fashion fête of the year—diaphanous dressing was practically mandatory.
Editor-in-chief Carine Roitfeld set the tone in a Givenchy number with a few well-placed leopard spots (a hint that she was about to take a leap?). The dresses that supes Mariacarla, Natalia, and Lily D.
slipped into for the occasion, meanwhile, left just as little to the imagination. And see-through isn’t just for after-dark, as this photo of Abbey Lee Kershaw demonstrates, although it does help to have legs up to your neck.
Click for a slideshow, and let us know who you think made the best sheer statement in 2010.
On the runway, Viktor Horsting and Rolf Snoeren’s ultra-theatrical clothes take center stage, which makes it easy to overlook that the show usually has a strong cast of catwalkers. You’ve got Andrew Weir and Marques Nolan of ACW Worldwide to thank for that. The two were backstage before the V&R show, where Lindsey, Karlie, Abbey, Valerija, and the rest were getting ready. They sent back a few exclusive pics of the work in gorgeous progress.
Alexander Wang assembled a crack team for his first-ever women’s ready-to-wear campaign video for his Wall Street-inspired Fall collection, which premieres on his Web site and ours, among others, today. Craig McDean was behind the camera, Fabien Baron was in the creative director’s seat, and Karl Templer styled. Orlando Pita and Mark Carrasquillo did Abbey Lee Kershaw’s hair and makeup. The setting, too—a now deserted New York City hotel—is compelling. “We’re always striving to communicate the frame of mind behind the collection, whether it’s through our show or imagery, but this season we got to delve much deeper,” Wang told us. “And with the help of an incredibly gifted team—Abbey, Craig, Fabien, and Karl—my inspiration for Fall ’10 unfolds in a raw and visually arresting dreamscape.” It doesn’t look like Wall Street to us, but we’re with him re: “raw and visually arresting.” Enjoy.