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April 16 2014

styledotcom New technology aims to make the clothes you see on the street instantly shoppable. Too far? stylem.ag/1jIQKdb

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2 posts tagged "Achtung Mode"

Achtung-Mode Baby

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Achtung-ModeAchtung-Mode—Germany’s pioneering indie fashion and culture magazine—is debuting its Bauhaus-themed tenth anniversary issue tomorrow. And to celebrate the decade milestone, founder Markus Ebner decided he wanted to offer up a little something special. “When magazines turn ten, or twenty, or whatever, there’s not that much you can do,” he told Style.com. “I mean, you can do ten covers, you can ask designers to write letters saying, ‘Dear Whoever, Happy Tenth Anniversary!’, but I wanted to do something not like that.” His answer? A capsule collection of ten special-edition items crafted—and photographed—by some of the most exciting German, Austrian, and Swiss brands and talents. For instance, there’s a luxe leather bag by Akris (snapped by Sandra Semburg), a suit by Regent that was handmade in Germany (shot by Michael Mann, below, left), a crisp white shirt by the legendary Jil Sander (lensed by Mary Scherpe, below, right), an amulet by Tomas Maier (shot by Oliver Helbig), a parka by Kostas Murkudis (captured by Jork Weismann) and some cashmere Agnona socks by honorary German, Stefano Pilati (photographed in a field by Debora Mittelstaedt). “He’s been living in Berlin for the last year and a half, and he’s such an important designer, and he’s opening a studio there and hiring people, so that’s exciting for us,” offered Ebner.

Regent and Jil Sander

The items will be available at Andreas Murkudis’ Berlin concept store, which Ebner describes as the “Colette of Germany.” As for the editorial photographs of the anniversary merch, they’ll not only be included in the new issue, but displayed alongside their corresponding products Murkudis’ store. If you’re lusting over these creations, you’d better scoot to Berlin quickly as quantities are limited. Fittingly, only ten editions of each product were produced.

Photos: Courtesy of Achtung-Mode

Über Auermann

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German model Nadja Auermann rose to supe-level stardom in the nineties alongside the Cindys, Claudias, and Christys of the world—with whom she starred in the iconic Avedon Versace campaign—but has largely left the runways in recent years, preferring to focus on her acting career and family. But for Markus Ebner, editor in chief of the German fashion glossy Achtung Mode, Auermann was too good to let go. He coaxed her back to the page a year and a half after the birth of her third child for the cover of his latest issue, dedicated to another homegrown German innovation: techno. “Techno was born in Berlin,” the story has it. “And so was Nadja Auermann, the city’s most famous blonde beauty and Helmut’s most Newtonesque face and figure of this capital.”

Ebner and photographer Ralph Mecke took Auermann to the clubs where techno was born to shoot Auermann in Gareth Pugh, Dior Homme, and YSL. “Germany seems to produce an iconic blonde model every few years,” Ebner tells Style.com. “To photograph them is one of the linchpins of Achtung. There is Claudia Schiffer, Toni Garrn, Christina Kruse, and Julia Stegner, [but] the coolest-looking was always Nadja Auermann, often photographed in a subversive and sexy way by Helmut Newton, her fellow Berliner.” “Nobody else looks like Nadja,” Mecke adds. “She is the anti-Barbie doll—not from the cookie cutter model maker factory. Striking, unafraid, and elegant with an edge.”

The cover debuts exclusively on Style.com, as does the video below, which features Auermann at Berlin’s legendary Tresor, the club where techno was born, set to “Code Blue,” a track by Terranova from their forthcoming album Hotel Amour.


Photo: Ralph Mecke / Courtesy of Achtung Mode