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July 24 2014

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1 posts tagged "Activewear"

VPL Relaunches to Join the Activewear Revolution

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The line between activewear and ready-to-wear continues to blur—but this isn’t news to Victoria Bartlett. The designer has championed “active fashion” for years at VPL, and for Resort ’15, she’s taking it one step further. “We’ve converted the line to a fashion active [label], so I wanted to illustrate this active moment and what it’s designed for,” she said. Bartlett teamed up with The Ballerina Project to film dancers performing in her new clothes to display the fluid, performance-based qualities. Four of the seven videos that comprise the “lookbook” debut exclusively here.

“I wanted to take out the traditional context of lookbooks and make the looks customized for each mini performance,” Bartlett explained. “It was about seeing the clothes in motion, which is an important aspect of the entire collection.” The collection’s strengths come from Bartlett’s years of experience designing active clothing. “We always work with anti-wicking, antioxidant materials, and meshing for breathability. Some pieces are fitted with holding entities, and then there are looser pieces, which move differently in the films,” she explained.

In soft shades of lemon yellow, gray, steel blue, oyster, and black—slightly “off” colors, as Bartlett says—the clothes are devoid of logos, ticking stripes, and other activewear hallmarks. All the better to look and feel more like real clothes. “It’s this concept of a double shelf life, where you can wear these to exercise, then wear them out. Women want to look good and feel good now, and there’s kind of a revolution happening.” Bartlett envisions women sporting her clothes for nontraditional activities far from the standard gym setting. Her personal favorites: “I do Physique 57, yoga, Barry’s studio, some trampolining…” So now you’ve got an excuse to ditch the elliptical and go shopping.

For more information, visit vplnyc.com.

Film by Dane Shitagi at Ballerina Project; Music from the album Last Summer by Eleanor Friedberger, used with permission by Merge Records; Ballerina : Cassie Trenary – American Ballet Theater; Ballerina : Hanna Bass – ABT Studio Company