The last time we saw Jeremy Scott he was channeling Tony the Tiger—or rather, wearing one of Tony’s more ferocious-looking cousins—in a tracksuit, so we weren’t that surprised to catch him in spots at last night’s Y-3 retail space at the Adidas Brand Center. Scott, whose not-yet-for-sale gold-winged kicks for Adidas are already cult faves, [...]

Is Adidas stepping in to save fashion week? The sportswear behemoth is launching SLVR, a new line—with its own Soho storefront to boot—during the New York collections. Unlike its collaborations with Yohji Yamamoto and Stella McCartney, the latest effort comes without a famous designer. Expect streamlined basics in bold colors, priced well below Y-3. But [...]

For its 60th birthday, Adidas kept things simple: a couple kegs of beer, a few boxes of pizza, and a ginormous warehouse space converted into a prototypical suburban home. To some, the Williamsburg “house party” may have felt like the exburbs, but judging by the plaid, Converse, and ironic mustache index, most partygoers hadn’t traveled [...]

Jeremy Scott and Adidas. It’s a pairing that goes together like Champagne and fashion week. Which is to say, fabulously. One is an empire that likes to dabble with the cutting edge, the other is the cutting edge that likes to dabble with empires—this is Scott’s fourth collaboration to date. “I know, I’m going to [...]