20 posts tagged "Adidas"
Of course Stella McCartney would enlist a troupe of synchronized swimmers for the debut of her Spring ’13 collection for Adidas. That’s just what you do when you launch a sportswear range during Art Basel Miami Beach. Held at an opulent mansion on Biscayne Bay, the presentation featured water ballet, Adidas by Stella McCartney-clad models posing in speedboats, and a few mermaids playing volleyball.
“This is my first time at Art Basel, and I’m so glad we did this in Miami: The sun and light here fit in so well with the collection,” said McCartney. The collection, which featured Running, Swim, Yoga, Studio, Cycling, and Tennis ranges, popped under the Miami sun, thanks in part to its vivid palette of cherry red, coral, and lilac, along with some leopard and botanical prints. The range embraces technology, offering featherweight multicolored running shoes and rashguard surf tops, plus breathable fabrics made with Climacool techniques, but McCartney seemed most pleased that the collection was in line with her do-right ethic. “Sports and sportswear keep pushing the technology, and unlike luxury fashion, you don’t have the waste, chemicals, and killing of animals,” she said. “Sports brands have to answer to people, which is so in line with what I do. It’s never about the money or the PR; it’s about what feels right.”
They may not be handing out medals for Best Fashion at the 2012 Olympics, but Great Britain is taking a shot at the prize anyway. This morning in London, Adidas unveiled its official, Stella McCartney-designed team kit for the British athletes competing at the upcoming Olympic and Paralympic games in the city. McCartney is a longtime Adidas collaborator—she’s been designing her eponymous range of athleticwear for the brand for eight years. But, as she noted after the unveiling of the red, white, and blue uniforms, taking on the creative direction of the Olympic/Paralympic kits entailed a whole new level of development. “You really have to push the technical when you’re designing for that caliber of athlete,” she explained. McCartney also went on to say that, aside from performance, the athletes she spoke to in the course of researching the project emphasized one priority over any other: “What I kept hearing was that they wanted to feel like a team,” she recalled. “So my challenge was to come up with designs that worked for all these different sports, but that, taken together, all felt unified.”
New York is triumphant, Gisele disappointed: The Giants walked away with a new Super Bowl ring last night. But for the legions of fashion fans tuning in last night, it was the halftime show that was the main event. Madonna delivered a rousing (if potentially lip-synched) performance that incorporated plenty of old hits, including “Vogue,” “Open Your Heart,” and “Like a Prayer,” along with her new single, “Give Me All Your Luvin’,” for a ten-minute-plus medley that ended with a full-on gospel choir. Along the way, LMFAO, Nicki Minaj, M.I.A., and Cee-Lo Green all made appearances. (M.I.A. even managed to elude censors to give the finger to the live television audience.)
And the wardrobe? Courtesy of stylist and costume designer B. Akerlund, who worked with Madonna on videos including “Celebration,” “Jump,” and “4 Minutes,” they incorporated an Egyptian goddess’ store of gold headdresses and jewels and a dash of Versace-inspired Greece. Her three looks all came courtesy of Riccardo Tisci for Givenchy Haute Couture: to begin, a gold cape hand-embroidered with gold metal, studs, crystals, and lined in leopard-print chiffon; in the middle sections, a black minidress in silk cady with leopard-print cape in silk charmeuse (also hand-embroidered) and hand-studded python belt with removable flaps (above); and to close, the long black coat in silk cady with hand-embroidered sequins and micro pearls. (Sketches of all three looks are below.) Philip Treacy created her gold metal hat for Givenchy, and the label also created her nappa leather gloves. In a statement, the designer said, “People say everything has a limit, but limits do not exist with Madonna.” (Twitter seems to concur: The site reports that her performance garnered an average 8,000 tweets per second for five straight minutes.) Madonna accessorized with 19.6 carats of white gold and diamond earrings by Bulgari and over-the-knee boots by Miu Miu. Her hair was styled by Andy Lecompte and makeup by Gina Brooke.
The rest of the evening’s fashion credits continue to roll in. Madonna’s “Music” backup dancers wore Jeremy Scott for Adidas; Nicki Minaj wore a headdress by Erickson Beamon.
Stella McCartney was one of the Meatpacking District’s early designer supporters, but her reign in the hood has come to an end. Today, McCartney opens her new, 5,200-square-foot, two-level Soho shop on Greene Street, where she’ll offer her main line collection as well as kids’ wear and her Adidas range. (In honor of the opening, there’s also an exclusive dog leash and collar in black grosgrain, pleather, and brass on sale for $495.) The designer is in town to present her pre-fall collection today, and this evening, she’ll host a dinner in the new shop—which is only one of the two she’s bowed in 2012. Over the weekend, a new McCartney store also opened its doors in Bal Harbour.
Stella McCartney is now open at 112 Greene Street, NYC, (212) 255-1556.