3 posts tagged "AG"
Ah, Daria Werbowy. The supe has a chic sprezzatura that defies logic—and that has made her Céline campaigns the stuff of legend. Now she’s teamed up with AG to parlay that effortlessness into a dreamy new video for the brand’s Fall collection. (It was recently announced that she’ll be the face of its next four campaigns.) Art-directed by Magnus Berger and Tenzin Wild’s Berger & Wild and shot at a private residence on Amagansett by videographer Jacques Naude, the film features Werbowy (sporting a perfectly washed-out denim jacket) alongside her fetching counterpart, Mathias Lauridsen. But for the luxury denim stalwarts, the springtime shoot wasn’t all beachside romps. Per AG creative director Sam Ku: “As a brand from L.A., we thought going to an East Coast beach like Montauk would be exciting and fun. However, when we got there, the day of the shoot, it was 45 degrees; very, very windy; and sporadically raining. We were kind of all asking ourselves, What are we doing here? We all had our disposable plastic ponchos, and the umbrellas were doing the flip-inside-out thing. But we all went for dinner after and commiserated together. And we had a few extra drinks just to kind of say, ‘Wow, we did it.’”
We can fairly feel the salt of the surf from here. For a bit of beach sans gale-force winds, watch the video, which makes its exclusive debut here.
As stylist to some of Hollywood’s best-dressed starlets, Cher Coulter has made a name for herself by understanding her clients’ unique looks. Such was the reason that AG chose her to launch their debut Stylist Series—four capsule collections of jeans inspired by the actresses on her roster. “I work with fashion girls, so I wanted to carve out different personalities,” Coulter said of the design opportunity. “I am a celebrity fashion stylist, but hopefully I have different heads for different people. I’m not just a one-trick pony.”
For The Classic, Coulter was inspired by A.P.C. denim. “I turned to Françoise Hardy and the beat generation in late sixties Paris,” she said. They’re perfect for a young ingenue like Lizzie Olsen. The Eclectic is inspired by an artistic, bohemian girl, along with illustrations by Julie Verhoeven, who taught Coulter when she studied at Central Saint Martins in London. “She’s more of your model off duty,” she said of this second collection, which calls to mind Kate Bosworth. Coulter went back to London for The Rocker, taking cues from Balmain’s embellished jeans. A rockabilly vibe and darker colors toughened up the denim, which is just what you’d find on Coulter client Nicole Richie. And rounding out the series is The Bombshell, full of sexy, second-skin wares. “This girl was really influenced by nineties supermodels—statuesque women who weren’t afraid to wear really tight, skinny, high-waisted jeans.” They’re exactly what you’d expect to see on Rosie Huntington-Whiteley. Indeed, the capsules offer a diverse range of cuts, washes, and treatments, each of which befit AG but also speak to Coulter’s range and influence.
The blogs have been cracking jokes about jeggings all summer. I’m here to tell you that the look isn’t going anywhere anytime soon. The denim makers exhibiting their spring wares at the ENK and Project tradeshows in Las Vegas this week are banking on super-stretchy skinnies as the next huge trend. J Brand’s Susie Crippen showed off faded ultra-lightweight jeans she passed off as leggings. At AG they offered rinse-wash versions with a stretchy pull-on waistband, and all the girls manning Hudson’s booth were wearing black leggings with five-pocket detailing and a zip fly, which they swore were the most comfortable pants ever. Coming for Fall ’10: denim pajamas?