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July 31 2014

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1 posts tagged "Aizel Trudel"

Blasblog From Moscow: Meet The City’s Other Chic Entrepreneur

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It’s no secret that I’m a major fan of Dasha Zhukova, the Moscow-born, California-raised beauty who has founded a museum, launched a fashion label, and was recently named the new editor of Pop—all before the age of 28. Here in Moscow, I’ve met another Russian stunner who’s a master at multitasking (and, like Zhukova, has a closet full of Balmain). Meet Aizel Trudel. The daughter of a Russian diplomat, Trudel grew up all over the world and developed an obsession with fashion that she’s put to good use: She now operates a collection of stores in Moscow, including two Louboutin shops, two Diane von Furstenberg stores, the Marc Jacobs boutique and another for Marc by Marc, a J. Mendel location, and five Aizel stores of her own, which were the first to stock the likes of Proenza Schouler and Balmain in Russia. And it looks like that’s just the beginning.
How did you get into the fashion business?

I was the head of PR and advertising for a company here in Moscow that worked with Donna Karan, Christian Lacroix, Thierry Mugler, and a slew of other brands, but when I turned 25 I wanted a change. A few years ago my friend Santiago Gonzalez and I went to a party at Saks Fifth Avenue in New York, and as I was going down the escalator I saw Christian Louboutin with Diane von Furstenberg going up the other way. I realized that was my chance to meet him, so I ran up the escalator to catch him and started shouting “Christian!” That was the start of our great friendship and business relationship. It was a fruitful meeting because it introduced me to DVF as well.
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