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July 29 2014

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1 posts tagged "Alcott Clothier"

Breaking Bespoke’s Glass Ceiling

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The world of bespoke suiting is generally thought of as a boys’ club. But Alcott Clothier, a New York-based brand offering custom women’s suits, dresses, and beyond is aiming to change all that.

Alex Robinson founded Alcott Clothier (named for Louisa May Alcott, the author of Little Women) in 2011 after graduating from the Fashion Institute of Technology. “Making custom clothes for women is about designing what will be most flattering to her figure, not the exact measurement,” says Robinson, whose tailoring services run between $259 and $2,500. “That’s our guess as to why custom tailors don’t attempt to break into the women’s market.”

It works like this: customers meet with Alcott for an initial fitting. (For those who can’t make it to New York, an at-home made-to-measure alternative will soon be available online). There, they can comb through endless fabric swatches and discuss the finer details—breast pockets, front pockets, back pockets, belt loops, darts, and pleats, you name it. Because starting from scratch can be overwhelming (so many choices!), Alcott offers a baseline of standard styles—dresses, skirts, pants, jackets, and topcoats—to get the creative juices flowing. But they can be tweaked and customized right down the label, where Robinson will stitch your name. Now that’s custom.

Alcott Clothier is located at 313 West Fourth Street, NY, alcottclothier.com, (336) 413-3816.

Photo: Courtesy of Alcott Clothier