Style.com

July 22 2014

styledotcom Is activewear as ready-to-wear really so revolutionary? Norma Kamali's been doing it since the '80s. stylem.ag/1o1xLOi

Subscribe to Style Magazine
3 posts tagged "Alexandre Birman"

Schutz On Madison

-------

“Living for pleasure” is the motto of Schutz, the Brazilian-based contemporary footwear label that offers endless edgy styles at appealing prices. This ethos rings true at its new flagship, located at 655 Madison Avenue. Opening tomorrow, the modern, gallerylike space, accented with mirrors and giant screens running shoe-centric films by artist Clara Cullen, isn’t just the brand’s first U.S. store, but the first to open outside of Brazil. “After 17 years, the brand has really matured. So we thought it was the right time to have our first shot outside Brazil. And the best place in the world to do that is New York,” says Alexandre Birman, vice president of Arezzo and Co., Schutz’s parent company. Designed by Bel Lobo, the black and white boutique is equipped with wireless checkout (à la the Apple store), geometric display walls, and sleek white pedestals that showcase the brand’s leather jackets, handbags, chunky bijoux, and a whopping 500 styles of shoes. All the pairs, from the studded sequin azure platforms to the buttery black suede boots, range from $125 to $300. And every two weeks, the store will be restocked with new varieties.

In addition to giving Style.com the first look at its new shop, Schutz let us peek at its Spring 2013 collection. “There are always many concepts. We focus on the customer and try to fit her with all the possible looks she might need,” explains Birman. This season, creative director Giovanni Bianco has focused on exotic prints, metallics, and bling to create looks like animal-spot ponyhair pumps trimmed with neon piping, silver crystal-embellished sandals, and gold wedges with a textural rope-weave platform.

To celebrate its arrival in the states, Schutz has collaborated with four bloggers—Shea Marie of Cheyenne Meets Chanel, Song of Style’s Aimee Song, Kelly Framel of The Glamourai, and, of course, Sea of Shoes’ Jane Aldridge—on a capsule collection that will be revealed in October. Each blogger has designed three limited-edition styles that will run between $250 and $280. The shoes will be sold exclusively in the New York store. But those with a more immediate Schutz craving won’t want to miss the boutique’s grand opening or Fashion’s Night Out fête tomorrow night. The first 100 shoppers will get 50 percent off. And, if you buy select styles of pumps, you’ll get the flat versions for free. If that’s not pleasure, we don’t know what is.

Photo: Courtesy of Schutz

Shop The Look: Denim

-------

Denim is no doubt having a moment. Models Joan Smalls and Karlie Kloss brought the Canadian tuxedo back in full force during New York fashion week in September, when they took to the streets in denim-on-denim looks that landed them on style blogs across the Web. And at Nina Ricci’s latest Resort presentation, Peter Copping dared to pair a deconstructed blue jean miniskirt with a ladylike cropped jacket of the same material. From Stella McCartney, Balmain, Alexandre Birman, and more, here are six pieces to add a little more denim to your wardrobe (without having to resurrect your decade-old Levi’s numbers).

 


1. Citizens of Humanity jacket, $297, available at www.saksfifthavenue.com
2. Italia Independent x Care Label sunglasses, $234, available at www.farfetch.com
3. Alexandre Birman sandal, $395, available at www.bergdorfgoodman.com
4. Balmain top, $1,750, available at www.stylebop.com
5. Stella McCartney jeans, $339, available at www.netaporter.com
6. A Détacher dress, $506, available at www.lagarconne.com

To view more looks, click here.

 

Photos: Courtesy Photos

 

Let’s Festa

-------

There’s a Brazilian saying that goes, for a good party, you need a good mix of people. The gathering I attended last night, hosted by Roberto Thompson and Amalia Spinardi at their house in São Paulo and held in my honor, was exactly that. In the group were fashion enthusiasts, designers, editors, and artists, including Marina Abramovic, who is celebrating the holidays in Brazil with her pal Riccardo Tisci.

In between dancing to remixes of Edith Piaf tunes and sipping caipirinhas, and despite the distractingly stunning views of São Paolo, there was talk of work. Designer Carlos Miele chatted with a few businessmen about his plans for brand expansion in Asia, and Pedro Lourenço gave us a preview of his upcoming pre-fall presentation at Milk Studios, while Alexandre Birman shared the news that he’s now part of Bergdorf Goodman’s designer shoe floor. At the top of the Birman’s to-do list: make shoes for the baby girl his wife is expecting. Does that mean he’ll be going into the children’s business? He wouldn’t say, but I bet a lot of moms would die for that.

Style.com/Print magazine was also a big topic of conversation. Guests were pleasantly surprised when I passed them out as party favors once the night came to a close.

Photo: Veronica Campos