Tatsugo Yoda’s high-end Aloha Rag boutique got its start in Hawaii—and, before many of its compatriots fleshed out their e-commerce sites, with a thriving shop online. (A New York location was added in West Soho a few years back.) The shops are still a go-to for lines like Balmain, Comme des Garçons, and Maison Martin [...]

No rest for the working man. Thakoon Panichgul had hardly put his feral new women’s collection to bed than he was back on the scene: The designer debuted his first men’s item, a cardigan collaboration with (and available exclusively at) New York- and Hawaii-based retailer Aloha Rag. Rag owner Tatsugo Yoda approached Panichgul after reading [...]

I’m almost ashamed to admit this, but despite working at Style.com and spending long days and many nights in front of my computer, I don’t love online shopping. I prefer the up-close experience of my favorite stores—Zero + Maria Cornejo, Aloha Rag, and No.6. How, say, a jodhpur jumpsuit in Sim jersey with grosgrain straps [...]

A store’s in-house label should act as a sort of sartorial caulk, filling in the cracks of its stock for a seamless shopping experience. That’s how Aloha Rag founder Tatsugo Yoda has been working for some time, lining the racks with occasional one-off pieces. But he’s now making it official with the store’s first house [...]

If you’re like me, you get jealous every time one of your friends (and especially your frenemies) say they’re going to Tokyo. After all, it’s home to some of the world’s most fanatical fashion connoisseurs and a breeding ground for avant-garde design talents. (The Kawakubo stable is clearly just the tip of the iceberg.) Well, [...]

The Aloha Rag store on Greenwich Street has been open for a few months now, but that didn’t stop owner Tatsugo Yoda from throwing his New York City outpost a belated coming-out party on Sunday night. Befitting the store’s Hawaiian roots, the all-white Aloha Rag space was lit up like the inside of a tanning [...]