A store’s in-house label should act as a sort of sartorial caulk, filling in the cracks of its stock for a seamless shopping experience. That’s how Aloha Rag founder Tatsugo Yoda has been working for some time, lining the racks with occasional one-off pieces. But he’s now making it official with the store’s first house [...]

If you’re like me, you get jealous every time one of your friends (and especially your frenemies) say they’re going to Tokyo. After all, it’s home to some of the world’s most fanatical fashion connoisseurs and a breeding ground for avant-garde design talents. (The Kawakubo stable is clearly just the tip of the iceberg.) Well, [...]

The Aloha Rag store on Greenwich Street has been open for a few months now, but that didn’t stop owner Tatsugo Yoda from throwing his New York City outpost a belated coming-out party on Sunday night. Befitting the store’s Hawaiian roots, the all-white Aloha Rag space was lit up like the inside of a tanning [...]