August 29 2014

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5 posts tagged "Altewaisaome"

Swedes Do It Better: Altewaisaome and Sun Buddies Collaborate for Spring ’15


AS-SunbuddiesFashion week kicks off today in Stockholm, so what better time than now to announce a super-cool partnership between two key fixtures of the Swedish fashion scene? The Malmö-based brands Altewaisaome and Sun Buddies have collaborated for Spring 2015 on a set of shades, seen exclusively here first, to be worn in the Altewaisaome runway show this Thursday.

Natalia Altewai and Randa Saome, the duo behind Altewaisaome, have been in business since 2009, and were named Designer of the Year at this year’s Elle Gala in Sweden. “We were approached by the guys [Hannes and Simon Hogeman of Sun Buddies and the menswear e-shop Très Bien] with the idea of making shades for women, and we thought it to be a perfect match between our two brands,” Altewai told “Not only that, we thought it to be a really cool thing that Sun Buddies and the guys behind Très Bien wanted to do a product for women.”

As for the shades: “The style is totally new for us,” said Hannes. “It’s called Type 05. The materials are sourced with the Altewaisaome collection in mind in terms of colors. Also, we worked with a triple ‘sandwich’ acetate with black, white, and crystal, inspired by one of the stripes from the Altewaisaome collection.” All of the Altewaisaome shades come with gradient lenses that perfectly complement the oversize frame shape.

Photo: Courtesy Sun Buddies

Editor Obsessions: Altewaisaome Whiskey Top


_altewaisaometopMy closet is littered with more than a few “dramatic exit” tops that I rarely wear. Regardless of how much I like them, they tend to leave me feeling too exposed to sport to the office. This one, however, from the Swedish label Altewaisaome, isn’t going to be getting dusty like the rest of my split-back shirts. With its generous boxy proportions, sharp lines, and V-back, it ticks all the boxes. Plus, it’s a perfect daytime counterpart to eveningwear’s latest leanings toward a more covered-up cool.

Altewaisaome Whiskey top, $399, Buy it now.

Photo: Courtesy of Altewaisaome

Fashion Week Heats Up Stockholm


Stockholm fashion week

At this time of year, Stockholm is not a fashion-friendly place. The winds are frigid, the temperatures are freezing, and a thin layer of snow and ice makes it treacherous for heels. Not to mention, achieving just the right balance between cozily layered and overbundled is mighty tricky. While the locals were more or less prepared for the unfortunate conditions, the international press and buyers who descended upon the seventeenth Mercedes-Benz Stockholm Fashion Week struggled to dress the part. However, local designers offered a host of fashionable-yet-practical solutions for Stockholm’s chilly weather in their Fall ’14 collections.

J.Lindeberg, designed by Jessy Heuvelink, presented a high-octane lineup inspired by the medusa, a large jellyfish that swims in cold, dark waters. Cleverly layering blue furs, black leather, and burgundy wool in his outerwear-focused offering, the designer presented a sexy, not-too-serious take on winter dressing.

Celebrating the brand’s fifteenth anniversary, Whyred womenswear designer Roland Hjort expertly layered trousers, dresses, and coats, which he presented in a palette of grays. The outing was topped off by fur jackets and silver Dr. Martens boots. The looks were elegant but stable.

AltewaiSaome, designed by Natalia Altewai and Randa Saome, is fast becoming the most anticipated show of the week. Collaborating with Swedish design firm Bolon, they turned out straight silhouettes that emphasized the waist. Slit knee-length skirts and split half-shoulder jackets were paired with boxy, silver appliquéd tops, and belts and clutch bags in bright reds, yellows, and lime greens provided a finishing kick.

Putting on the shows of the week was Ann-Sofie Back, both for her own label, BACK, and Cheap Monday, where she is the creative director. For BACK, she chose a circular church and had her models twirl down the runway wearing pink face paint and a deconstructed hairstyle she dubbed “BACK With a Bang!” Naturally, it was a reference to the mania of fashion week. The clothes were draped, tied, and knotted in velvet, fleece, and chestnut lambswool knit. Cheap Monday, meanwhile, began with dancing couples encompassed by circles of light. The inspiration, we later learned, was young couples who are hopeful in the face of doom. Heavy, inverted denim; crinkled jersey; and leatherette with pleated chiffon sequins made up the soft rounded shapes and funnel necks. The last show of the week, Tiger of Sweden, dressed a timeless heroine, maybe a Hitchcock blond, in shades of gray, emerald green, dusty pink, and dark royal blue. Thigh-high boots, oversize scarves draped over the shoulders, and an intriguing black velvet turtleneck dress were just some of the collection’s standouts.

Photos: Mathias Nordgren

Stockholm Fashion Week Comes To A Close


Throughout Stockholm fashion week, blogger Columbine Smille will report back on the best and brightest shows. To view our complete coverage click here.

Day 3:
The final day of Stockholm fashion week began with AltewaiSaome, a young label designed by Natalia Altewai and Randa Saome. For Fall, the pair was inspired by a trip to New York and showed a luxe take on streetwear. Featuring embellished dresses, emerald-green hooded silk jackets, and relaxed silhouettes, their wearable urban collection had an easy, sporty tone.

J.Lindeberg’s Fall ’13 (above) was all about traditional tailoring with a modern twist. Inspired by the Stockholm City Library, the men’s collection was filled with well-cut suits and coats, as well as a few splashes of color and playful prints. For women, the brand (which is sold in more than thirty-five countries worldwide) offered sophisticated separates in black, navy, and olive.

Over at Diana Orving, there were earth tones, metallics and flowerlike sheer organza appliqués. A few dresses were shown in a script print, which the designer wrote in her own hand, but the long lace dress paired with a transparent off-the-shoulder cardigan was the highlight of the show.

Tiger of Sweden—which some have come to call the Burberry Prorsum of Stockholm—closed fashion week with a standout show (a show that, it should be noted, included model Kirstin Liljegren, pictured above). Tweed coats and caps were mixed with color-blocked silky looks in black, deep purple, and neon. The outerwear, however, was the crowd favorite—a big fuzzy fur coat made front-rowers look twice.

Stockholm fashion week may be finished, but the Swedes still have two more local brands to look forward to: Acne Studios will be showing in Paris this season (they formerly showed in London), and Rodebjer has recently started presenting their collection in New York. Indeed, we’re excited to see what they’ll bring to the international fashion stage.

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The Crowning Moments Of Stockholm Fashion Week


What a difference a few months make. It was only February this year that the original Lisbeth Salander, Noomi Rapace, opened Stockholm fashion week on a cold winter’s morning. This time around, it was none other than Victoria, Crown Princess of Sweden, who kicked off the Spring ’13 proceedings (as for the temperature on this summer’s morning, it felt only disputably higher)—it was an unexpected, stark contrast to the past season, indeed.

The first show of the season was couture by Dior and Lanvin alumnus Fadi el Khoury. From an elegant, pristine white trouser suit with a tame peplum to intricately detailed lace gowns, these were clothes perfect for a modern princess. It wasn’t until Stylein that we saw a collection word-perfect to what the Scandi-less among us think represents Scandinavian cool. Designed by Elin Nyström, these were easy separates in lemon, gray, and a small floral print, to bulk-buy and rely on. But if it’s the must-watch name you’re looking for, a safe bet could be placed with Altewaisaome, by designers Natalia Altewai and Randa Saome. They showed cocoon jackets, origami pleated skirts, and white wedges (all of which might be inspired by the Fall runways at Balenciaga, Proenza Schouler, and Céline), but there was more than enough here to warrant keeping tabs on them as they develop their line.
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