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2 posts tagged "Amalia Spinardi"

Let’s Festa


There’s a Brazilian saying that goes, for a good party, you need a good mix of people. The gathering I attended last night, hosted by Roberto Thompson and Amalia Spinardi at their house in São Paulo and held in my honor, was exactly that. In the group were fashion enthusiasts, designers, editors, and artists, including Marina Abramovic, who is celebrating the holidays in Brazil with her pal Riccardo Tisci.

In between dancing to remixes of Edith Piaf tunes and sipping caipirinhas, and despite the distractingly stunning views of São Paolo, there was talk of work. Designer Carlos Miele chatted with a few businessmen about his plans for brand expansion in Asia, and Pedro Lourenço gave us a preview of his upcoming pre-fall presentation at Milk Studios, while Alexandre Birman shared the news that he’s now part of Bergdorf Goodman’s designer shoe floor. At the top of the Birman’s to-do list: make shoes for the baby girl his wife is expecting. Does that mean he’ll be going into the children’s business? He wouldn’t say, but I bet a lot of moms would die for that. magazine was also a big topic of conversation. Guests were pleasantly surprised when I passed them out as party favors once the night came to a close.

Photo: Veronica Campos

A Bikini Even A Mother Could Love


It wasn’t until she became pregnant with her son Jo that São Paulo native Amalia Spinardi felt compelled to take the signature Brazilian bikini one step further. “I was pregnant when I decided to do the line and I wanted a bit more of a comfortable fit. I couldn’t wear the Brazilian cuts anymore,” she said of her ambition to design a modern version of the barely-there silhouette. “When you are so exposed in a bikini, your body is almost naked. You really need something that’s comfortable.” And so, Jo de Mer was born, and found a loyal following among Brazilians—even those who thought they’d never trade in their barely-theres.

In Los Angeles to introduce the line to the ladies-who-lunch crowd, Spinardi took turns explaining her near 30-piece-deep collection to the likes of Minnie Mortimer Gaghan, Ali Larter, Jennifer Meyer Maguire, and host Alexandra von Furstenberg (left, with Spinardi). Von Furstenberg, who was first introduced to the line when she was in need of a quick suit for a tropical jaunt, is just one of the many beach-bound who have taken to the line’s subtle play on the signature Brazilian heat. In addition to the best-selling, aptly named Capri string bikini, Spinardi is expanding the selection to caftans, sundresses, and beachwear for Resort. But the bikini remains the line’s resounding focus. “I want the collection to be about simple shapes with lots of texture. Using rich fabrics with simple fits. If you’re going to the beach, it has to be wearable.”

Photo: Donato Sardella