2 posts tagged "Ann-Sofie Johansson"
The winner of the third annual H&M Design Award was unveiled today at Mercedes-Benz Stockholm Fashion Week. The initiative was founded to support and celebrate fashion at its earliest stages and provide mentorship for young designers. This year’s contestants, who represent thirty-two schools across Europe and America, competed for a 50,000 euro cash prize, the chance to develop a collection for H&M, and the opportunity to show their collection to an audience of international press and buyers. Ann-Sofie Johansson, H&M’s creative head of design and a member of the jury, offered, “It is a very inspiring process to work with the Design Award. It’s a difficult decision for us, as we have such a strong start field with such great students. To choose just one of them was very hard. You really have to go with your gut and see who gives you the most wow factor.” The jury—also consisting of fashion designer Erdem Moralioglu, fashion editor of Vogue Italia Sara Maino, Downton Abbey actress Michelle Dockery, executive fashion editor of BritishVogue Serena Hood, H&M’s creative advisor Margareta van den Bosch, and style star Michelle Violy Harper—finally chose the 24-year-old Belgian talent Eddy Anemian from La Cambre in Brussels.
Titled, “They Can Cut All Flowers, They Cannot Keep Spring From Coming” Anemian’s collection was inspired by Tilda Swinton’s character in Luca Guadagnino’s film I Am Love, as well as the French painter Ingres. The range was made up of long strips of floral-print upholstery fabrics that were reconstructed and sewn together into elegant and fluid shapes. This was contrasted with waterproof fabrics cut in flounces to give the effect of marble and ceramics. The silhouettes, meanwhile, were elongated with a strong influence of couture. “I am very happy and very excited to be here, and also looking forward to working with H&M’s very professional team in how to develop my designs into garments for the H&M stores,” Anemian told Style.com post-presentation. “We have only started this process, but I think you will see some of the patterns, fabrics, and shapes translated and developed into new pieces.” We’ll be keeping an eye out for his H&M capsule, which is set to hit stores this fall.
Label: H&M, designed by Ann-Sofie Johansson
Need to Know: H&M’s been upping its cool quotient lately, what with last season’s Paris runway blowout (the collection from which hits stores today) and its recent Meatpacking pop-up. This aim to cater to urban girls in the know (and those who covet their style) continues for Spring ’14 with a collection that fused rock ’n’ roll bohemia, Moroccan exoticism, and a splash of astrology. At the retailer’s New York showroom yesterday, designer Ann-Sofie Johansson presented us with everything from stretch-suede skinny pants in black and dusty rose to abstracted zebra-print jeans and T-shirts to a sheer chiffon top with a zodiac motif.
One couldn’t help but see glimmers of (Yves) Saint Laurent—then and now—in the witchy floor-length navy chiffon caftan, accented with matching tassels, slim leather trousers, a ruffled black lace blouse, and pointed croc-stamped boots. Long, tailored blazers will undoubtedly flatter the figure, and a denim tunic shown with baby-blue suede loafers (it could also, as Johansson suggested, be worn with the collection’s flat over-the-knee faux-suede boots) looked easy and playful with a pair of black hot pants. Embroidery was a standout detail, appearing on the back of a black denim jacket, as well as on a range of velvet pouches, and a fringed top (or dress, for the daring) will appeal to cosmopolitan party girls. Delicate jewelry with moon and star motifs, as well as metal-embellished leather belts, rounded out Johansson’s Spring vision.
She Says: “The Spring girl is the same girl that we thought of when we had our show in Paris in February. She loves to mix it up, and she wants to dress really effortlessly. She has a bohemian feeling, and she wants to look a little bit like a tomboy.”
Where to find it: H&M