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July 28 2014

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11 posts tagged "Anna Laub"

Prism’s New IRL Diggs

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Prism Boutique Summer Party On Chiltern Street

An online-only shop was something the brand Prism quickly grew out of, according to its creative director, Anna Laub. “A lot of our clients would look up the address online and just drop by unannounced, wanting to try stuff on, and had no idea they were coming to the head office. We realized pretty quickly that we needed a brick-and-mortar shop, especially since the fit for eyewear and swimsuits is so precise.”

Laub’s new shop on Marylebone’s Chiltern Street (handily, across the street from André Balazs’ celebrity haunt Chiltern Firehouse) houses a collection of swimwear, glasses, espadrilles, and—new to the line—cover-ups, all designed for the urban girl going on holiday. “In department stores, usually sunglasses, swimwear, and shoes are over the place, so it’s hard to try to get the whole look together,” explained Laub. “It was really important for us to be able to deliver the full package, under one roof, without having to ask our clients to run around.”

Hailey Baldwin, Sara Cox, and Martha Ward joined Laub in store to celebrate the opening, and all later decamped to the Firehouse, where Cara Delevingne, Rita Ora, David Beckham, Aaron Paul, and more mingled in. But the buzz was less on celebrity than the shop, a minimalist masterpiece courtesy of designer Roger Storey and architect Richard Bennett. “The unobtrusive decor lets the items do all the talking,” said Laub. “And that’s exactly the philosophy of the brand: to enhance a personality, not overpower it.”

Prism’s new store is located at 54 Chiltern Street, London.

Photo: Courtesy of Prism

The Next Big Thing: PRISM Spring ’14

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

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Label: PRISM, designed by Anna Laub

Need to know: At just four years old, Anna Laub’s London-based PRISM has already gained serious traction in the beachwear biz. Formerly a journalist, the designer launched her label when she was unable to find eyeglasses that she liked and decided to make her own. Fast-forward to Spring ’14—presented this past weekend atop New York’s Standard Hotel—and PRISM has on offer a full slew of sunnies, swimsuits, shoes (patent espadrilles), and see-through purses. Those came in envelope pochette form, with black leather contours and a graphic triangular closure. As for her maillots, Laub drew from a daguerreotype she found in Japan from the 1880s (she translated it into a crinkly, antiqued effect on a malachite one-piece) and the Big Smoke’s flowering lilacs—the purple color of which she displayed on a quadrant of models, standing like chic little water sentries above Le Bain’s infamous hot tub.

She says: As for her hue of choice, Laub said, “The lilac was inspired by when it’s gray in London—it’s the only color you can still see.”

Where to find it: Net-a-Porter, Luisa via Roma, Barneys New York, Matches

Have Prism, Will Travel

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The weather in Paris this Saturday night was not exactly tropical. But over in Montmartre, Prism London impresario Anna Laub generated a bit of a heatwave. To celebrate the launch of Prism’s new range of bags, Laub decided to throw a house party, replete with tacos on demand, beaucoup des cocktails, an Instagram photo booth, an attic dance party, and, for some reason, a bowler hat suspended from the ceiling near the bar. Tacos in Paris is a surreal enough concept; was this an offhand tribute to Magritte? “Oh god, the bowler hat…,” said Laub, who co-hosted the fete with Garage magazinesters Chloe Kerman and Shala Monroque. “Don’t even get me involved with the bowler hat. I have no idea. It was pretty much improvised party lighting.” It was also a stroke of genius, given that the party’s un-stated theme was, essentially, the randomness of modern jet-set life. “You know, the bags are designed to make travel more functional,” Laub noted, “and I was thinking about the fact that we’re all traveling so much these days, and it’s kind of a crazy thing, that people have friends all over the world, and these lives where they’re in Tokyo one day and then Paris the next.” Yes, it’s all a bit of a glam mishmash. Very tacos in Paris, you might say.

Photo: Courtesy of Prism

Prism Spring 2013

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Label: Prism by Anna Laub

Need to know: Apparently, New York City was hit by a tornado on Saturday. But you wouldn’t have known it at Anna Laub’s Prism presentation. Rain in the morning, yes, but come afternoon, there were clear blue skies as far as the eye could see, which was pretty far given that the presentation took place on the roof deck of the Standard Hotel in the Meatpacking. “My friends all take the piss out of me, because I live in this fantasy world where it’s sunny all the time,” said Laub, whose swim-and-sunglasses brand is based out of tropical London. “But I do feel like that fantasy came true for me today.” Laub appears to have spent much of the biblically miserable English summer of 2012 elaborating on her sunshine fantasies: Along with launching a capsule collection of leather espadrilles, Laub has evolved the Prism swimwear styles to better suit the demands of beach or poolside living.

She says: “I was really starting to think of the swimwear as apparel,” Laub explained. “Like, you’d be in your bikini, and you just pull on a skirt to head to lunch. There are places where people really do live that way.”

Where to find it: Opening Ceremony, Tenoversix, Barneys, and Net-a-Porter.

Photo: Courtesy of Prism

Prism Pops Up In Harvey Nichols

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It hasn’t been particularly summery in London this week—yesterday evening, for instance, saw the city drenched in yet another cold, temperamental squall. Not the most auspicious weather, perhaps, for the launch of eyewear and swimwear label Prism London’s two-month-long pop-up shop on the fourth floor of Harvey Nichols. Or, as Prism’s Anna Laub pointed out, perhaps the weather was auspicious. After all, there’s nothing like dingy April showers to make the mind flee to the poolside or the beach—a flight of fancy given a big assist by Prism’s swimwear and sunglasses mix. “I’ve been wanting to find a way to present the suits and the glasses together,” Laub explained, when asked about the raw wood installation created by set designer Robert Storey and Architecture at Large honcho Rafael de Cárdenas. “We were in here until 1 a.m. last night, hammering,” Storey recalled. “It was kind of surreal, being in here on our own.” “It was a real Mannequin moment,” Laub added. “I wanted to run around and try everything on. But I didn’t.” As always, a girl can dream.

Photos: Courtesy of Prism