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July 23 2014

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15 posts tagged "Anthropologie"

Thanks to Mara Hoffman, Anthropologie’s Home Section Just Got a Lot Brighter

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ANTHROPOLOGIE x MARA HOFFMAN Home Collection Launch

Upon meeting Mara Hoffman, she instantly makes you feel at home with her warm, easygoing vibe and spiritual aura. The down-to-earth designer’s personality directly translates to the signature psychedelic prints found on her best-selling swimwear and breezy caftans. But the best thing about working with patterns is you can essentially put them on anything—the possibilities are endless. This year, Hoffman has exponentially expanded her printed lifestyle franchise via recent collaborations with Pendleton (beach towels), J.Crew (kidswear), and Havaianas (flip-flops). Her latest venture is a home decor capsule for Anthropologie that launched on the retailer’s e-commerce site earlier this week. The collection is full of eclectic pieces similar to those you might find in Hoffman’s own bohemian Brooklyn abode, which she describes as “a colorful culmination of our [her husband is collage artist Javier Piñ ón] travels and art we have collected together throughout the years. We put the unexpected together to make something beautiful.” Incorporating recognizable graphics from her archive, Hoffman’s new range features vibrant bedding, floor pillows, journals, candles, and more. Hoffman’s personal highlights from the collection include plush floor rugs splashed with an all-seeing eye motif (that frequently appears in her ready-to-wear), as well as a cushiony bamboo lounge chair ideal for a cozy reading nook. The overall effect is shabby-chic-meets-Ayahuasca retreat, and Hoffman’s statement-making items are meant to complement a maximalist aesthetic or add a pop of color to spare, neutral spaces. “I liked the idea that housewares are less exclusive than clothing. You don’t have to be a certain size or have the right occasion to own a super-rad pillow or rug,” Hoffman told Style.com. “Anthro seriously knows what they’re doing in the home sector and has amazing resources for production. They really appreciated my brand vision in a big way.” Below, Hoffman created an exclusive image for Style.com to showcase the new collection.

Mara Hoffman’s inaugural home collection ($12 to $1,998) is now available on anthopologie.com.

Mara Hoffman

Photos: BFAnyc.com; Courtesy of Mara Hoffman

This Kate Moss Paper Doll Really Exists

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Kate Moss DollEver wonder what it’s like to play dress-up with Kate Moss? Now you can (sort of) with a $13 book and a pair of scissors. Anthropologie now stocks a paper-doll book featuring Ms. Moss and a wardrobe of covetable outfits in which to “dress her,” like a body-con dress, Breton-striped frock, and high-waisted flares. The book’s label, I Love Mel, also sells Miley Cyrus paper dolls, a Benedict Cumberbatch coloring book, a Girls necklace, and Ryan Gosling earrings, among other quirky items. We’re guessing it has opened up a whole new world of possibilities for fangirls everywhere.

Photo: via anthropologie.com 

Our Favorite Dresses From Spring ’15 Bridal Week

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Vera WangSomething old, something new, something Bali, something blue. That was our takeaway from the Spring ’15 bridal collections presented in New York over the last few days. Despite the influx of new labels and big retailers (such as J.Crew and Anthropologie) entering the market in recent years, most women still want a traditional look for their big day, and so there was no shortage of white lace, tulle, beading, and couture-like embellishment on the runways. What has changed is the broader scope of nuptial ceremonies that designers are addressing.

“There are so many different kinds of weddings and so many different types of brides now,” said Marchesa’s Georgina Chapman backstage before her show. “You’ve got classic church weddings, town hall weddings, and destination weddings, but ultimately, the dress should still be beautiful. It should be romantic. It should be ethereal. It should make a bride feel like a princess or a queen for the day.” And so, Marchesa sent out a modern selection of cocktail and tea-length styles in addition to its more familiar confections. Oscar de la Renta also addressed the changing nature of weddings by featuring relatively casual looks, including a cotton eyelet bikini and matching pareo (accessorized with a floral head wreath and lei) that would be ideal for saying “I do” on a beach.

Vera Wang, meanwhile, went unconventional in a different way, debuting her new collection via a short film. No need to be a store buyer or a magazine editor to score a front-row seat. “The opportunity to create a visual and expressive experience of the clothes, as interpreted by my fashion vision, is a whole new way for me to communicate with not only brides, but women everywhere,” Wang said in a statement.

Here, a slideshow of our Spring ’15 bridal week highlights.

Whit Goes on Holiday with Anthropologie

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Whitney Pozgay's Petite-focused collection for Anthropologie

Last month, Peter Som teamed with Anthropologie to create a limited-edition Spring capsule, and now it’s CFDA Fashion Incubator designer Whitney Pozgay’s turn. However, Pozgay’s collection, which was inspired by (and designed during) a recent trip to Tulum, Mexico, has a particular focus: petites. “I’m about five feet, four inches,” giggles the Whit designer, “and I think it’s cool that we were able to do this, because there isn’t a lot out there for petite girls,” she explains, noting that her nine-piece range (six pieces of which come in regular and petite sizes, three of which are petite exclusives) transcends tiny taboos. “Supposedly, if you’re short, you’re not supposed to wear long dresses, because they’ll overwhelm your frame. But I think long dresses can be really flattering on short girls,” Pozgay asserts. Enter her white-and-black starfish-print maxi in sand-washed rayon and her coral floor-skimming dress, both of which are cut shorter in the front to flatter a smaller stature. Other standouts include a flirty polka-dot sundress, a striped stretch-cotton short-sleeve frock, and a calf-length azure-and-white skirt with a beach-friendly print inspired by a vintage swatch Pozgay found during her travels. Priced between $148 and $258, the line was modeled by Ms. Pozgay herself in a special lookbook shoot. “I was nervous! In school, I was originally an acting major, and then I switched to costume design because I preferred being behind the scenes,” she admits. “It was definitely a good lesson for me…I respect models even more now than I did before.”

Pozgay hopes clients will embrace the new wares, which will be available at Anthropologie, from June 11, as easy vacation staples. “It’s about hot weather, having fun, and things that you can just wear easily,” she says. “I think it’s like the fun, bike-riding kid sister of our [main] collection.” Pozgay’s Anthropologie designs debut above, exclusively on Style.com.

Peter Som’s Studies in Anthropologie

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“It’s a combination of all the things I love,” said Peter Som of his debut capsule collection for Anthropologie. Anyone who’s familiar with Som’s punchy, feminine womenswear range knows that the designer has a particular fondness for floral prints (evidence: Fall 2013). So it’s no surprise that his eleven-piece line—which, priced between $128 to $360, features flirty frocks, easy summer skirts, a maxi dress, and more—is full of bright, blossoming patterns. “The collection has that off-kilter, patchwork, kind of magpie sensibility. It’s about a quirky elegance,” offered Som, who’s also working on a forthcoming accessories capsule for the retailer. On the fauna front, a tried-and-true Som favorite—his Spring 2012 zebra-head print—lent itself well to the playful eccentricity of Som’s Anthropologie wares. “I’m of the Diana Vreeland school of thought,” said the designer when asked about the zebras, which appear on a sweet little sundress and a tank. “Zebra is a neutral.” Available online and in stores from May 17, Som’s youthful summer looks debut above, exclusively on Style.com.