Style.com

April 20 2014

styledotcom Must be the night fever. stylem.ag/1ncyFYw

Subscribe to Style Magazine
2 posts tagged "Antipodium"

Attention Shoppers! Antipodium In Aisle One

-------

Antipodium Spring '14

Antipodium is a London-based label with Australian roots. Its name, according to creative director Geoffrey J. Finch (an Aussie, East London transplant himself), is “a play on Antipodean, and a nod to the democratic nature of style in our homeland. As the label has developed, the name continues to reflect our laid- back approach to fashion.”

Fittingly, Antipodium’s East London base is ground zero for the type of person for whom Finch designs: young and hip yet professional—the working girl who loves (and pays) for her party life. In the few years since the brand launched, Antipodium has become a firm favorite of cool purveyors like Alexa Chung, Beth Ditto, Edie Campbell, Dree Hemingway, and Carey Mulligan, among others, and is stocked by international powerhouses such as Barneys, Liberty, Opening Ceremony, Isetan, and many more.

The Spring ’14 collection, which is previewed here exclusively ahead of this Saturday’s runway show, is entitled Attention Shoppers. It is a tribute to Finch being a “shopgirl at heart. It’s a mash-up of Are You Being Served?, Cher from Clueless, Miss Piggy, Romy and Michele, Pretty Woman, and Barbie—essentially the glory of retail,” says the designer. The good news is that his hodgepodge of references works. A blush pink, iridescent knife-pleat skirt with a Tropicana-patterned bowling shirt takes the girl from the office cubicle to cocktails. Ditto a houndstooth jacket and a roll-up-your-sleeves-and-get-to-work white dress. “With SS14, we’re pitching to move to the next level,” offered Finch. “These are exciting times.”

Photos: Courtesy of Antipodium

Easter Bonnets On Parade

-------

The Brits love their hats. But they love their Easter bonnets even more. Perhaps it stems from the fascination with the royals, whose Easter toppers always get front-page attention. Everyone’s already buzzing about what Kate Windsor et al. will be wearing at this weekend’s Easter church services. However, we can bet that the witty, whimsical, and totally outrageous hats on display at designer Fred Butler’s Easter bonnet competition last night aren’t in the running.

London talents like Piers Atkinson (left), Antipodium, Tatty Devine, Margot Bowman, Phoebe English, and Alex Noble, created wares for the event, all of which were judged by a panel that included Love magazine’s Alexander Fury and British Vogue‘s Emma Elwick-Bates. Magnificently festooned bonnets (think egg yolks, gingham, and bunny ears) made their way down a runway in the courtyard of London’s Sanderson Hotel. The spectacle was narrated by drag queen Jonny Woo (who donned a giant cherry blossom hat) and Butler manned the DJ decks.

Not surprisingly, milliner Piers Atkinson won the title of “Bonnet Master” with his “Double-Yolker Easter Egg Surprise”—a hat that depicted oversize eggs being hatched by tiny chicks. “I’m a big fan of a bit of insane millinery, and that’s really what this event ended up being about,” said Fury. “There’s always a touch of glamour and humor to Piers’ work—a whimsy combined with something a little provocative and exciting. His bonnets were hilarious. Plus, they’re in that amazing egg-yolk Louis Vuitton yellow that feels very right for spring.” Most importantly, Atkinson’s winning design best embraced the evening’s vibe—the rejuvenation of spring, the Easter spirit, and complete, wacky fun.

Photo: Oliver Rudkin