14 posts tagged "Anya Hindmarch"
Is that Anya Hindmarch riffling through our kitchen cupboards again? That’s what it felt like at her wildly entertaining Fall ’14 show yesterday. As soon as the crowd took their seats, there were cues to what was coming—namely a bunch of fit male models in ballet shoes. We were then told by PR not to step on the holes in the floor…the plot thickens.
Sure enough, to the tune of a joyous, happy soundtrack, the bags marched out. The first boasted a portrait of Tony the Tiger from the Frosted Flakes box, followed by Cocoa Puffs, The Kellogg’s rooster, and Daz (basically the U.K. version of Tide detergent).
All of this was presented by models on a conveyer belt pushing shopping trolleys. And those trolleys kept getting fuller with handbag goodies: a clutch in a tubular shape of Digestive biscuits, then clutches in colors of the English chocolate Quality Street, with its distinctive, jewel-toned foil wrappers, then the Swan matches every English household has for lighting fireplaces or gas stoves. We’ll never look at a mundane shopping trip the same way again.
Colorfully striped clutches with oversize tassels followed, which balanced the whole look off nicely. Also on offer were scarves, new to the brand, which were printed with smiley faces.
Then it was showtime: The male models suddenly shifted into dance, toeing the line between the floor and the (still moving) conveyor belt against the strains of Judy Garland’s “Get Happy.” Holes in the wall suddenly had trumpets and basses thrust through them—body-less, though, as the “musicians” were on the other side. The final touch? At the last moment, hands…jazz hands popped through the holes in the floor, causing this writer to jump out of her seat. The audience was filled with grins—Anya Hindmarch helped the fash pack find its funny bone. And she created some of the most covetable bags of the season in the process. Relive Hindmarch’s elaborate runway production with the exclusive debut of her Fall ’14 video, above.
Label: Anya Hindmarch
Need to know: Founded by its namesake designer in 1987, the British leather accessories brand Anya Hindmarch hardly needs an introduction. Awarded an MBE in 2009 for her services to the British fashion industry, the designer continues to impress with the craftsmanship, wit, and quality embedded in her bags, whose fans include Anne Hathaway and the Duchess of Cambridge. Exploring the feeling of weightlessness in her Spring ’14 runway show, which was set inside a purpose-built planetarium, Hindmarch presented a deconstructed and modern collection that literally brought the roof down. Inspired by a levitating, magnetic orb toy that she found in Tokyo’s Narita airport, the Spring offering boasted galaxy-print snakeskin handbags in orange, turquoise, and yellow. These floated in the air together with smiley face shopping totes. The general feeling of lightness pervaded as the planets on the ceiling turned into big smiley faces that elicited grins from the audience.
She says: “The collection was inspired by weightlessness and this particular technique we found, which makes the leather very lightweight. I wanted to transform a boring runway show to a planetarium, so the idea of the show was that it was happening above your head and in the air.”
Where to find it: With fifty-eight stores globally, including New York, London, Tokyo, Singapore, and Hong Kong, Hindmarch’s wares can be found on almost every continent, as well as online. However, the bespoke collection is only available in the Madison Avenue store in New York and a dedicated store in London.
“I love giving presents, and for me a present that is personalized is in a different league,” explained British accessories designer Anya Hindmarch of the origins of her four-year-old bespoke business. “My dream was to open a store that had all these present ideas in it—and I thought, I’m just going to do it. I didn’t care about any business plan; I just did it because I loved it.”
Yesterday, the first American companion to the original Anya Hindmarch bespoke workshop on London’s Pont Street opened at 795 Madison Avenue—a rustic, antiques-filled two-story space that carries seasonal Hindmarch pieces (like the spotted Domino bags from Fall ’13) on the ground level, and on the second floor, houses a homey craftsman’s workshop, complete with an artist flown in from England to emboss custom scrawlings. “You can write something rude, something funny—and some are very lovely,” quipped Hindmarch about the endless personalization possibilities that can be applied to clutches, vintage jewel cases, iPad cases, etc. Guests can write a message in their own handwriting, and drawings and self-stylized embellishments are also an option.
“What’s interesting about [the bespoke workshop] is it connects the costumer back to craftsmanship and making stories, as opposed to just endlessly wearing the latest It bag, which feels a bit old-fashioned,” said Hindmarch. “It goes back to what luxury is really about—making things you keep.”
The Madison Avenue flagship is the first Anya Hindmarch store to fuse bespoke with the main line. It’s about classic luxury—but isn’t without a little fun: A customized pretzel cart will welcome the shop’s first visitors with bow-shaped snacks all week. Take a look inside the shop in our exclusive video, above.
London-based womenswear label Issa—the Kate Middleton favorite responsible for the Duchess’ famed sapphire engagement frock—announced today that its founder and creative director, Daniella Helayel, is stepping down. “The time has come for me to move on to focus on my art, travel, and other interests,” said Helayel in a press release. Sources say that Helayel, who launched Issa in 2004, had been unhappy in her role for some time.
Helayel will stay on to consult on the label’s Banana Republic collaboration through December 2013, but the brand reveals today that Central Saint Martins-trained designer Blue Farrier has been appointed as Issa’s new creative director. In addition to having worked under Phoebe Philo at Chloé for six years, Farrier has worked with such labels as Stella McCartney, Sandro, and Anya Hindmarch.