31 posts tagged "A.P.C."
The days are finally getting cold and blustery here in New York, and if it’s going to be anything like last year’s brutal winter, we plan on being ready with good, heavy outerwear. Translation: It’s at last appropriate to bust out those Fall ’11 Altuzarra and Alexander Wang luxe parkas we first got excited about months ago. In case you didn’t snag one of them, the winter coat pickings are slim at this point, but we suggest this A.P.C. fur-trim parka ($635) that’s still available at Barneys. And it looks like the parka trend is here to stay for a while—J. Mendel, Pringle of Scotland, and Jason Wu all have some great ones in their pre-fall collections. Note to self: Come May 2012, act fast.
“It was time to go east,” said Jean Touitou, founder of cult label A.P.C, at his store launch last night in the heart of London’s East End. The shop is Touitou’s second in London. The first, in Mayfair, caters to a more, let’s say, polished crowd. “Shoreditch—it’s a different clientele and totally unique vibe, not just from the West End, but from anywhere in the world,” Touitou explained. “The timing seemed perfect to open up here as the brand has a lot of cool East End kids as fans.”
Judging by the huge crowd that spilled out on the street, his assessment seems to be spot on. Local fans no longer have to hightail it to Bond Street for their fix, and the retailer is only the latest addition to the Shoreditch scene; the boutique is located next to the Sunspel shop and ground zero of East End dining, Les Trois Garçons. This particular branch isn’t shop as much is it closet, a bijou space that is perfectly in keeping with the brand ethos of less-is-more. The small size had the faithful spilling out in the street, including designers Peter Pilotto, Thomas Tait, J.W. Anderson, and Husam El Odeh, as well as plenty of East End kids ready to spend their milk money. (Incidentally, everyone has to shell out at A.P.C.—even celebrity fans like Kirsten Dunst, Charlotte Gainsbourg, Sofia Coppola, and Alexa Chung. “I don’t give celebrities any free items—it’s very democratic process; they come to the shops and buy the clothes like anyone else,” Touitou insisted. “I think as a business you are doing something right when you have famous people actually buy something, when they are normally used to getting stuff for free. Must mean something, non?”)
And where’s the next stop for A.P.C.’s world-domination mission? Maybe Touitou’s beloved India, the inspiration behind the Madras line he makes in collaboration with Jessica Ogden? “No, the timing for India is definitely not right. Indians are very focused on bling right now—they just don’t get this pared-down aesthetic.”
A.P.C. founder Jean Touitou had a special guest in tow for last night’s opening of his A.P.C. Specials store in the West Village: Jessica Ogden, the usually under-the-radar co-designer of the brand’s Madras line. Given the cold outside, it was especially appropriate that conversation with Ogden turned on quilts; her latest collaboration with Touitou is the Quilt Project, a range of limited-edition ones made from fabrics culled from the A.P.C. archives. None of which, Ogden says, she herself owns. “I already have so many quilts, ones I’ve collected over the years, I’m not sure I could cram any more into my home,” she admitted. “I do have these small samples of the ones we’ve made. They’re like doll-size versions.” Unfortunately for Ogden, her brief trip to New York didn’t coincide with the American Folk Art Museum’s huge show of red and white quilts that comes to the Park Avenue Armory in March. “Maybe there’s some way I can back for that,” Ogden mused. “The pieces look stunning, and to see them all together, all that red and white on display…”
Touitou, for his part, is due back in the city sooner rather than later. The A.P.C. Specials store, it turns out, is not the only A.P.C. outlet opening in the West Village: Touitou is also readying a 2,000-square-foot store around the corner. “It’ll just be a regular A.P.C. store, with all the usual things,” Touitou explained, in his usual unvarnished manner. And in the meantime, A.P.C. fans can come to the Specials store for a hit of A.P.C. nostalgia. Not only is it the New York home for Butler, A.P.C.’s range of used, retro-fitted jeans, but Specials also features an ever-evolving selection of archival A.P.C. product, brought back as Touitou sees fit. And then there are the quilts. “I like the idea of someone coming in and seeing a piece of fabric from a dress or a shirt she owns,” Touitou noted. “The quilts, they’re like a retrospective of A.P.C. That’s why I would never make them from new materials. What’s the point?”
In our print-crazed moment, wild designs of every stripe are getting fresh looks, from printed pants to clashing patterned outfits. But around our office, we’ve been feeling the time’s right for a more classic, utilitarian print to make a comeback, too: good, old-fashioned army/navy camouflage. Looks like we’re not alone. Chris Benz, in the Times today, discussed his renewed fondness for all things camo (including the more graphic Australian and Duck patterned versions), and designers from Prada to J Brand to Rag & Bone have all showed print pieces. They’re bold enough to look basic, even neutral—but you definitely won’t blend in. Here are a few of our favorite items.
Above: Rag & Bone Fall ’10; A.P.C. military-style jacket, $340, available at www.apc.fr.
Prada bifold Saffiano leather wallet, $355, available at www.prada.com.
Camouflage-printed silk shirt by Equipment (right) and T-shirt by Wayne (left).
Bags from Michael Kors (left) and Trussardi 1911 (right).
Camouflage-printed jeans by J Brand.
The A.P.C. wag—and his standard-bearer, brand founder Jean Touitou—is more often than not found in jeans and a tee. (No wonder the label specializes in just-so versions of just those.) But every boy’s gotta man up and throw on a suit now and then, and A.P.C.’s new suit collection is here to help with that.
In fairness, the French label has been making suiting separates since its founding, but they’ve been of a more casual kind, sized on an XS-XL scale and sold finished on the rack—no hemming to fit. With the new line, the suits (in navy, above, black, and gray) come in traditional sartorial sizing, from 44 to 54, and are sold with unfinished hems for perfect sizing. Credit a new factory for the improved production and brave foray into a new category—and, maybe, a new maturity, too.
Jacket, $825, and pants, $235, available now at A.P.C. stores; for locations, visit www.apc.fr.