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July 25 2014

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2 posts tagged "Apologie"

How About Them Apples? Apologie Debuts Handbags

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Apologie apples

Olivia Cognet, the designer behind Paris-based footwear brand Apologie, scored a huge hit this Fall with her “eye” slippers. For Spring ’14, she’s branching out and spinning her surrealist aesthetic into handbags, too. “I love the idea of a [bag] that you can wear like a bijou with a little black dress,” says the designer of her hand-molded, apple-shaped purses, which come in tutti-frutti-colored kid suede, from bonbon pink, turquoise, and vermillion to navy and black. “There’s something poetic about wearing forbidden fruit,” she adds. Priced at about $746, Apologie’s apples land in select international retailers this January..

Photo: Courtesy of Apologie

On Our Radar: Apologie

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Her name may be unfamiliar, but Olivia Cognet has already acquired an impressive fashion footprint. She learned her trade at Robert Clergerie and Charles Jourdan before lending a hand to Guillaume Henry at Carven, where she created those floppy-tie pumps and cool loafers that were quickly copied everywhere.

Last season, Cognet, 30, launched an accessible, fashion-forward line of footwear called Apologie, whose best sellers have been surrealist-inspired slippers and the undulating Monica pump. “For me, shoes are a lot like architecture,” the Paris-based designer told Style.com. “Like sculptures, they have to stand on their own, but they have to comply with certain constraints.”

For Fall, Cognet nods to Scandinavian design by outfitting low boots with “heels like furniture” and using trompe l’oeil details or putting a rosewood-like finishing on grown-up Mary Janes. “I try to strip out anything too basic and make it chic, but with a twist,” she said. So, why Apologie? “I wanted something perennial and wasn’t interested in using my own name. Apologie is an old French word [meaning praise or vindication], but the intent is humorous. You could say it’s an apologie de la femme. Or else it could just be an apology: I’m sorry for launching yet another shoe brand, but I hope you’ll like it!”

Apologie is available on shoescribe.com and apologie-paris.com.

Photos: Courtesy of Apologie