2 posts tagged "Araks Yeramyan"
For the past few seasons, lingerie designer Araks Yeramyan has brought on the likes of Richard Chai, Gia Coppola, Sally Singer, and Julie Gilhart to help shoot her lookbook. For the third installment, she handed out disposable cameras to yet another group of friends and supporters, including actress Michelle Williams, Alexa Chung, Tenzin Wild, Tracy Feith, and Creatures of the Wind’s Shane Gabier and Chris Peters.
“I make a wish list every season. I start with friends, or friends of friends, then add people I don’t know, but who I feel are in some way connected with the brand,” the designer explains of the process. “Some people I have no idea how to get to, but we try anyway—it’s fun.” Williams, however, was no shot in the dark. The Oscar-nominated actress has been a longtime Araks customer and, as Yeramyan admits, “She was the first person I placed on the list for this book.”
As fate would have it, Williams photographed her portion of the project at the Park Hyatt Tokyo—the same hotel that Lost in Translation was filmed at, in which star Scarlett Johansson wears Araks underthings. Here, Style.com has an exclusive first look at the final shot from Williams before it is officially unveiled along with the rest of the images at a private party in New York Wednesday night.
As some of you may recall, after seeing a preview screening of Coco Avant Chanel, I sent the call far and wide for a pair of white silk, navy-trimmed men’s pajamas like the pair Audrey Tautou, playing Chanel, wears in the film. Thus far, I have no leads. I have, however, found out two things, both good to know: 1) Apparently, most men these days sleep in their briefs, at least judging by the great diminishment in department-store real estate dedicated to natty sleepwear; 2) Araks is launching an organic range of sleepwear, which includes, in its debut, a pair of white cotton-batiste pajamas trimmed in cotton twill that, although different from my Coco pajamas, serve the look just as well. The pajamas also come in navy, and designer Araks Yeramyan assures me that white-with-navy trim is doable, provided there’s demand. So here’s a new call far and wide: Get demanding.