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July 22 2014

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3 posts tagged "Araks Yeramyan"

Araks Takes the Swimwear Plunge

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Araks swimwear

“I love color,” says lingerie and ready-to-wear designer Araks Yeramyan. “It’s the first thing I think about, and it’s at the forefront of everything I do,” she adds. Her passion for lively palettes comes across loud and clear in her new swimwear collection, which will launch at a fete at Le Bain (appropriate, no?) this evening. Having designed swimwear in the early days of her eponymous line, Yeramyan gave it up when she had children. But in February, she released a well-received swim capsule for J.Crew, which spurred a demand for Araks suits. And, as the designer puts it, “You’ve got to give the people what they want.”

Araks swimwear

Now, about that color—the collection, which was inspired by the bright hues and negative and positive shapes in Andrew Masullo’s paintings, is full of it. “In lingerie, I mix a lot of colors, but I have to make sure it’s still subtle, quiet, and something you want to wear under your clothes. With swim, you don’t have to worry about any of that. You just go,” she says. And go she did! Featuring one- and two-piece suits with creative cutouts on the shoulders and hips (“I think that’s sexier than just cleavage; it’s about finding another, less expected way to be sexy,” explains Yeramyan), the range—which will be a permanent addition to the Araks oeuvre—is blocked with violet, lime, aqua, cherry, fuchsia, and beyond. Priced between $248 and $380, and set to hit stores in October, Araks’ swimwear makes its eye-popping debut here, exclusively on Style.com.

Photo: Courtesy of Araks

The Innerwear Comes Out

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For the past few seasons, lingerie designer Araks Yeramyan has brought on the likes of Richard Chai, Gia Coppola, Sally Singer, and Julie Gilhart to help shoot her lookbook. For the third installment, she handed out disposable cameras to yet another group of friends and supporters, including actress Michelle Williams, Alexa Chung, Tenzin Wild, Tracy Feith, and Creatures of the Wind’s Shane Gabier and Chris Peters.

“I make a wish list every season. I start with friends, or friends of friends, then add people I don’t know, but who I feel are in some way connected with the brand,” the designer explains of the process. “Some people I have no idea how to get to, but we try anyway—it’s fun.” Williams, however, was no shot in the dark. The Oscar-nominated actress has been a longtime Araks customer and, as Yeramyan admits, “She was the first person I placed on the list for this book.”

As fate would have it, Williams photographed her portion of the project at the Park Hyatt Tokyo—the same hotel that Lost in Translation was filmed at, in which star Scarlett Johansson wears Araks underthings. Here, Style.com has an exclusive first look at the final shot from Williams before it is officially unveiled along with the rest of the images at a private party in New York Wednesday night.

Photo: Courtesy of Araks

Coco Would Be Proud

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As some of you may recall, after seeing a preview screening of Coco Avant Chanel, I sent the call far and wide for a pair of white silk, navy-trimmed men’s pajamas like the pair Audrey Tautou, playing Chanel, wears in the film. Thus far, I have no leads. I have, however, found out two things, both good to know: 1) Apparently, most men these days sleep in their briefs, at least judging by the great diminishment in department-store real estate dedicated to natty sleepwear; 2) Araks is launching an organic range of sleepwear, which includes, in its debut, a pair of white cotton-batiste pajamas trimmed in cotton twill that, although different from my Coco pajamas, serve the look just as well. The pajamas also come in navy, and designer Araks Yeramyan assures me that white-with-navy trim is doable, provided there’s demand. So here’s a new call far and wide: Get demanding.