8 posts tagged "Araks"
“I love color,” says lingerie and ready-to-wear designer Araks Yeramyan. “It’s the first thing I think about, and it’s at the forefront of everything I do,” she adds. Her passion for lively palettes comes across loud and clear in her new swimwear collection, which will launch at a fete at Le Bain (appropriate, no?) this evening. Having designed swimwear in the early days of her eponymous line, Yeramyan gave it up when she had children. But in February, she released a well-received swim capsule for J.Crew, which spurred a demand for Araks suits. And, as the designer puts it, “You’ve got to give the people what they want.”
Now, about that color—the collection, which was inspired by the bright hues and negative and positive shapes in Andrew Masullo’s paintings, is full of it. “In lingerie, I mix a lot of colors, but I have to make sure it’s still subtle, quiet, and something you want to wear under your clothes. With swim, you don’t have to worry about any of that. You just go,” she says. And go she did! Featuring one- and two-piece suits with creative cutouts on the shoulders and hips (“I think that’s sexier than just cleavage; it’s about finding another, less expected way to be sexy,” explains Yeramyan), the range—which will be a permanent addition to the Araks oeuvre—is blocked with violet, lime, aqua, cherry, fuchsia, and beyond. Priced between $248 and $380, and set to hit stores in October, Araks’ swimwear makes its eye-popping debut here, exclusively on Style.com.
For the past few seasons, lingerie designer Araks Yeramyan has brought on the likes of Richard Chai, Gia Coppola, Sally Singer, and Julie Gilhart to help shoot her lookbook. For the third installment, she handed out disposable cameras to yet another group of friends and supporters, including actress Michelle Williams, Alexa Chung, Tenzin Wild, Tracy Feith, and Creatures of the Wind’s Shane Gabier and Chris Peters.
“I make a wish list every season. I start with friends, or friends of friends, then add people I don’t know, but who I feel are in some way connected with the brand,” the designer explains of the process. “Some people I have no idea how to get to, but we try anyway—it’s fun.” Williams, however, was no shot in the dark. The Oscar-nominated actress has been a longtime Araks customer and, as Yeramyan admits, “She was the first person I placed on the list for this book.”
As fate would have it, Williams photographed her portion of the project at the Park Hyatt Tokyo—the same hotel that Lost in Translation was filmed at, in which star Scarlett Johansson wears Araks underthings. Here, Style.com has an exclusive first look at the final shot from Williams before it is officially unveiled along with the rest of the images at a private party in New York Wednesday night.
Giving up creative control is tough for any designer, but for her lookbooks, designer Araks Yeramyan of Araks hands off the reins. For the second season in a row, Yeramyan has commissioned friends and well-wishers of her brand to shoot her wares however they want. She sent a small group of collaborators—including Richard Chai, filmmaker Gia Coppola, and model Coco Young—each a camera and two sets of her feminine lingerie. (The results are varied. Chai shot a curly-haired model leaping in midair; Coppola shot hers lounging on a furry shag rug.) “We get the pictures back and don’t alter them before sending to print,” the designer told Style.com. “So you really just have to hope for the best.” To up the ante this time around, Yeramyan included people who weren’t necessarily within her immediate circle of friends. “I always have to push myself a little further,” she explained. “I went on instinct. Some of the contributors didn’t really have the same aesthetic as me, but I still admire their creative point of view.”
I’m almost ashamed to admit this, but despite working at Style.com and spending long days and many nights in front of my computer, I don’t love online shopping. I prefer the up-close experience of my favorite stores—Zero + Maria Cornejo, Aloha Rag, and No.6. How, say, a jodhpur jumpsuit in Sim jersey with grosgrain straps and ori pockets feels and fits are just as important as how it looks, and those qualities are sometimes difficult to capture on a Web site. Underwear is a different story. I like what I like and what I like is Araks’ simple, delicate cotton lingerie. So I’m pretty thrilled that designer Araks Yeramyan opened an online shop this week at www.shop.araks.com. “It’s like having a store,” Yeramyan told me. “I’ll be able to see where things are going, what’s selling well, and quickly respond.” She better stock up on her Antonia bralette, because I’m planning to buy in bulk.