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48 posts tagged "Ashley Olsen"

What About Mary-Kate?

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Ashley Olsen, Mary-Kate OlsenEarlier this month, the CFDA elected three new designers to sit on its board in order to replace former members Yeohlee Teng, Kenneth Cole, and Isabel Toledo, who will retain emeritus status. WWD reports today that the newcomers are Prabal Gurung, Deborah Lloyd, and The Row’s Ashley Olsen. Strangely, there was no mention of Ashley’s twin and co-designer, Mary-Kate. That’s not to say that the former Full House stars are required to do everything in tandem, but still…maybe next year?

Photo:Billy Farrell/BFAnyc.com

The Olsens Expand Their Empire

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Ashley Olsen, Mary-Kate OlsenMary-Kate and Ashley Olsen have acquired a minority ownership stake in e-commerce brand BeachMint, reports WWD. The company, which comprises ShoeMint, IntiMint, StyleMint (the Olsens have served as designers here since 2011), and JewelMint (which just announced a collaboration with Richard Chai), has brought the busy twentysomethings onboard to consult and serve as co-chairs of its advisory board. The twins have already proven themselves in the fashion biz, what with the success of Elizabeth and James, Olsenboye, and, of course, their luxury line, The Row. Their latest investment makes us think that this pair might just be en route to becoming a whole new breed of fashion mogul.

Photo: Billy Farrell/BFAnyc.com

Eye on the Prize

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There are only 12, and fittingly, they launched on 12/12/12. Mary-Kate and Ashley Olsen’s latest project, a dozen crocodile The Row backpacks decorated by Damien Hirst, had the Internet roaring even before they were released last night at Paola Russo’s new Hollywood concept shop Just One Eye. The preliminary buzz was, in part, caused by the big names involved. But really, the chatter revolved around the sacs’ alleged $55,000 price tags. “Damien [Hirst] uses the most iconic pieces and he used our iconic backpack,” said Mary-Kate Olsen, noting that she and Ashley gave Hirst full reign in the design process. “We just supplied a canvas for him and he did what he does best,” Ashley added.

The likes of Erin Wasson, Stavros Niarchos, and Co’s Stephanie Danan and Justin Kern turned out to the boutique to celebrate the launch. And the store proved to be a fitting backdrop for the occasion. “The Row was the first one to follow Just One Eye,” Russo said. Ashley Olsen offered, “I love the concept behind the store. The whole experience is very personal.” Though talk of the backpacks’ price was off the table, the suggested retail value didn’t deter potential patrons of the arts—an eager buyer gingerly toted her new pack around the party.

Photo: Courtesy of Just One Eye

Now Trendabl

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Think Instagram, designed with the fashion set in mind—that’s what Trendabl, a new interactive iPhone app launching today, aims to be. Though the app is available to everyone, Trendabl founder and CEO Jon Alagem designed it with fashion editors, stylists, celebrities, designers, bloggers, etc. in mind. For the launch, Alagem enlisted a high-profile group of tastemakers and brands, including Mary-Kate Olsen, Ashley Olsen, Harley Viera-Newton, Brad Goreski, Diane von Furstenberg, Equipment, and Barneys New York, to contribute. How it works: Snap pictures on your iPhone, and using Trendabl, you can edit the photos, post captions, tag the pictures with the product and retail info, and share it with the app’s community. The result is a new social media platform to exchange trends and express personal style.

“We wanted to create a visually beautiful social media platform that allows users to share and discover the latest trends in fashion,” Alagem tells Style.com. “It was important to us to create an environment that encourages conversation between users, friends, brands, and tastemakers. Fashion has always been about showing off your style and that’s what we aim to accomplish.”

Before the app’s debut today, a few of Trendabl’s famous contributors shared their picks exclusively with Style.com. “Look 11 from men’s Givenchy Spring ’12. The imagination and workmanship behind this suit is the reason why I love fashion. This look is perfection to me,” says Goreski. From Viera-Newton: “My two favorite new accessories for Spring ’12. Gold Tom Binns Last Laugh Shark Cuff and white gold Alison Lou Happy/Sad studs [pictured, below].” The Barneys crew also has studs on the mind—they said they are still stuck on the Chloé Susan studded ankle boot. To get the full experience and see what fashion insiders are loving right now, download the app for free on iTunes. As for what’s to come from Trendabl? Alagem reports that he’s planning a Web site and e-commerce in the future.

Photos: Courtesy Photos

All In The Row

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Style.com’s executive editor, Nicole Phelps, called out Mary-Kate and Ashley Olsen’s “beautifully understated” Fall ’12 collection for The Row as one of her highlights of the season in our editor scrapbook. The CFDA members are decidedly on the same page—the sister act earned a Womenswear Designer of the Year award nod, alongside seasoned veterans like Marc Jacobs and Proenza Schouler’s Lazaro Hernandez and Jack McCollough, on Wednesday night. Here, watch a Style.com exclusive video (below) showcasing the luxe, monochrome looks the Olsens presented at the historic Bemelmans Bar in February.

Photos: Courtesy of The Row