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April 21 2014

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1 posts tagged "ASPCA"

Ralph Lauren’s Puppy Love

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Ralph Lauren doesn’t just have a soft spot for polo ponies—the brand is showing puppies some love, too. In honor of Adopt a Shelter Dog Month, Ralph Lauren will donate ten percent of the sales from select merchandise to the ASPCA from today through November 15. To get the word out, the brand has released an impossibly adorable—and shoppable—film dubbed The Dog Walk. The short features cuddly rescue puppies (and their RL-clad masters) as they trot around Upper and Lower Manhattan, and Paris. Naturally, the flick’s furry stars are kitted out with the label’s dog accessories and carriers. Take a peek at the video here, and for more information on the initiative, visit www.ralphlauren.com.