3 posts tagged "ATM"
Anthony Thomas Melillo is in good company. About two years ago, Melillo launched ATM Anthony Thomas Melillo, his line of luxe leisurewear basics, which has retailed exclusively at Barneys (it was Mark Lee, in fact, who encouraged the venture) and select boutiques from the start. Since the range’s inception, Melillo has kept his vision focused by updating best-selling T-shirts in featherweight modal or the perfect sub jersey, and also slowly introducing more categories. “We expand everywhere that feels natural,” he said at a preview of ATM’s new collection. In recent seasons, the designer has incorporated cashmere knits and casual sweats (best done in combination) into his repertoire, as well as a shirting group and easy dresses. But Melillo really stepped things up for Fall ’14 by adding relaxed suiting and proper outerwear to the mix. Marled gray jackets and topcoats had tailored appeal but wore with the ease of your favorite sweatshirt. Meanwhile, Melillo cut two styles of trousers—either wide and slouchy or slim—and debuted his first leather biker jacket and a cool, sporty puffer.
To unveil the latest lineup, Melillo is rolling out a digital campaign featuring a handful of industry influencers on the brink, who brought their respective personalities and stories to the clothes. ATM’s assorted cast of characters includes: model-slash-photographer Coco Young, model-slash-perfumer Leilani Bishop, DJ-about-town May Kwok, emerging stylist Ian Bradley, and even entrepreneur Joshua Stern, who founded the I Know The Chef app. “I’ve always tried to focus on creating for real people. Are they overexposed? No. Are they people trying to do cool things? Yes,” offered Melillo. “Most of them have already been wearing ATM, so we connected it back to that, and everything came together in an organic way.”
ATM’s Fall ’14 Influencer campaign debuts on Style.com. For more information, visit atmtees.com.
Many quest to create the perfect T-shirt, but few ultimately succeed. When Anthony Thomas Melillo launched his ATM line (inspired by his initials, which he tattooed on his upper bicep at about the age of 19) of casual basics around a year and a half ago, he had a wealth of industry experience behind him. After serving as the style director of Esquire in the nineties and several subsequent stints designing contemporary sportswear, Melillo later found his niche managing celebrity lifestyle brands including Selena Gomez’s Dream Out Loud line (he remains the creative director). It was then that he recognized a gap in the market for luxury tees that don’t break the bank—we’re talking sub-$100, as opposed to ones by The Row that go for upward of $250. This is what gave rise to ATM. “Everything shouldn’t have to be at a designer level, even for the customer who exclusively shops high end,” said Melillo—whose wares start at $64—during a studio preview of his latest Resort lineup. “My business role model is James Perse. Circa 2001, he really made T-shirts an It item, and now everyone is wondering, Who’s next?”
ATM debuted exclusively at Barneys New York (“The only place where they’ll present a T-shirt on a wooden hanger,” he added) last year with its core group of ultrasoft modal and slub jersey pieces manufactured in Peru, and has since expanded to include cashmere, wool, and French terry categories. The new collection features more fashion-forward items, like a pale pink woven silk tunic dress and flattering micro pima workout pants for the woman who needs something more elevated than Lululemon. In addition to Barneys, ATM is now sold at select boutiques including Kirna Zabête, Harvey Nichols, and Satine. There’s always a demand for great-looking quality T-shirts, particularly during hot and humid days like these, so we’d say the only direction Melillo is headed is up.
For more information on ATM by Anthony Thomas Melillo, visit atmtees.com.
Twenty years ago, Kelly Klein released her first Pools tome, a tribute to the swimming pools around the world in all their various forms. Klein, the ex-wife of Calvin Klein, is back again with a new set of iconic images from some of fashion’s finest photographers, including Steven Meisel, Juergen Teller, and Theo Wenner, in her follow-up book, Pools: Reflections, out this month. “I felt enough time had passed to do the sequel,” Klein tells Style.com. “I’m a bit obsessed with the architecture of pools and the water—swimming is such a form of relaxation for me.” This latest rendition combines pools with fashion, architecture, sculpture, and art. From a Mert Alas and Marcus Piggott photo of a naked Sasha Pivovarova to a Patrick Demarchelier photo of two lovers underwater, this edition is certainly sexed up from the last. One of the book’s highlights is a Bruce Weber photo, featured on a limited-edition ATM T-shirt ($85) on sale at Barneys. (ATM designer Anthony Thomas Melillo also just launched cashmere styles of his namesake label exclusively at Barneys earlier this month.) “I choose the guy and girl underwater photo by Bruce Weber because of how sensual it is,” Klein explains. “You feel what it’s like to be floating underwater with someone—it’s sexy.” There’s also a limited-edition ATM T-shirt being sold by ACRIA (all profits from the book are being donated to the organization). Here, the Weber shirt makes its debut on Style.com before this evening’s private book party at the Barneys New York store.