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2 posts tagged "Attilio Giusti Leombruni"

Stella’s Choice: AGL

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For the third season running, upscale Italian footwear label Attilio Giusti Leombruni (AGL) has snagged supermodel Stella Tennant as its Spring campaign girl. Of the supe, who most recently appeared on the catwalk at Chanel and has fronted ad campaigns for labels including Givenchy, Vivienne Westwood, and Céline, the label’s creative director, Vera Giusti, tells Style.com, “Stella is such a perfect spokeswoman for us—she is so modern, but a little punk too.” And for the 5′ 11” Scottish beauty, the line’s flat shoes are a perfect fit. “No, you won’t see us do a high heel,” says Giusti. “When my grandpa started the line in 1958, he did comfortable shoes, and my father was a doctor so that anatomy is important to us. But we have since added something a little fresher because we are three Italian girls who love fashion,” she says of the line, which she runs with her sisters Sara and Marianna. For Spring, they’ve built upon the metallics they started working with last season, doing bright green, pink, and blue metallic brogues, new iterations of their top-selling ballet flat, and two-tone oxfords. At this morning’s preview in New York, editors were especially raving about the new raffia flats and boots. Here, we debut the new Paolo Reversi-lensed ad campaign and accompanying video exclusively on Style.com.

In Her Shoes

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The look of Italian heritage footwear label Attilio Giusti Leombruni is simple and elegant, just like the brand’s muse, Stella Tennant. “Stella is an authentic and original beauty,” states AGL creative and brand director Vera Giusti. “We have chosen her as spokeswoman for our advertising campaign because she wears her 40 years with supreme elegance. In addition to being a fashion icon, she is a real woman.”

Real women are exactly what AGL is all about—the family-run business is run by a third-generation trio of ladies. Thus, AGL designer Marianna Giusti does not create “suffer in the name of fashion” heels, but rather, a collection of sleek, minimalist ballet flats, boots, brogues, and sandals. AGL’s Fall ’12 campaign (lensed by photographer Paolo Roversi), featuring Tennant wearing AGL’s latest over-the-knee boots and classic patent leather brogues, reflects that same minimalist aesthetic. Style.com has the exclusive first look at the ad campaign video. Watch Tennant (now in her second season with the label) show off the newest collection of covetable shoes, below.

Photo: Paolo Reversi