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1 posts tagged "Awear Solutions"

Now Shopping: The Clothes on Your Body

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Easter bunny using a laptop computer

Calling Big Brother…Yesterday, DKNY hosted a fashion-centric Easter egg hunt at its Madison Avenue flagship. The event apparently served to test Awear Solutions’ new clothing chips, which, via an app, aim to make garments one sees on the street instantly shoppable. That’s exactly what I want: random people walking up to me on the sidewalk and scanning me with their iPhones. Great. I miss the days of catcalls and the occasional “Where’d ya get those shoes?” R.I.P.

Photo: Getty Images