45 posts tagged "Band of Outsiders"
As we enter into a month of fashion shows, we’ve asked some of this season’s biggest stars and most anticipated new talents to offer a sneak peek. Naturally, it’s a busy time for everyone—designers and fashion watchers alike—so we’re pioneering the split-second preview: tweet-length previews at 140 characters or less. To view all of our Fall ’13 previews, click here.
WHO: Band of Outsiders, designed by Scott Sternberg
WHERE: New York, NY
WHEN: Saturday, February 9
WHAT: “A strange and wonderful place in space where Billie Holiday and Atari meet.” —Scott Sternberg. The designer sent us an inspiration image, above.
The runways are already being laid for New York fashion week, which begins next week. But not for Band of Outsiders. Instead of a traditional runway show, the menswear label is staging a scavenger hunt. Two models—Matt Hitt and Miles Garber—will be pitted against each other while the Band team, led by creative director Scott Sternberg, oversees the proceedings from a see-through truck that follows them around the city. The full collection travels with Mission Command, and after each clue is discovered, the models repair to the truck to change outfits and take a picture for the Fall lookbook. The full rules are online at BandofOutsiders.com, where, come Thursday, February 7, the twelve-hour scavenger hunt will also be live-streaming. (You’ll be able to have a look on Style.com, too.)
“The minutiae of what we’re dealing with is hilarious,” Sternberg said from L.A., where he’s putting the finishing touches on the plan before heading east. But the game, which builds off last season’s live-from-the-art-gallery-window installation, felt like a better fit than the catwalk. “Listen, the runway show is the easiest thing to do,” he said. “With womenswear, it works quite well. With men’s, it works against you, because the pieces that are so classic and covetable become exaggerated and ridiculous—or you have a really boring show.”
The word is already spreading, thanks to a guerrilla poster campaign, “Matt vs. Miles,” that’s already popping up across the city. (On the seventh, the hashtag #mattvsmiles will be another way to follow along, too.) The hunt culminates with a party at a to-be-disclosed location and bragging rights for the victor—and will be followed two days later by a runway show for the company’s womenswear. Is a show and a scavenger hunt in seventy-two hours a tall order? In a word, yes. But the challenge—especially the logistical challenge of a citywide live game—appeals to the designer. Every time planning for the women’s show hit a routine snag, Sternberg said with the laugh, “it was like, ‘Let’s move back to the scavenger hunt, I’m bored.’ ”
The legendary Martin Greenfield is basically America’s tailor of record. It’s the reason that designers including Band of Outsiders’ Scott Sternberg, Rag & Bone’s David Neville and Marcus Wainwright, and Paul Marlow of Loden Dager turn to him (and now, his sons and business partners) when they need quality work for their labels. It’s also the reason that menswear journalists and editors start calling—in my experience, at least, the man doesn’t email—whenever a story on tailoring beckons. So many have that I felt reasonably certain that I would never need another Greenfield profile—until I read Ned Martel’s in the Washington Post this week. It offers up some fun new details, including that Greenfield and his sons-turned-business-partners made a few visits to 1600 Pennsylvania Avenue during President Obama’s tenure. (Greenfield doesn’t name names who don’t name him first, but he has made suits for several past presidents, Mayor Bloomberg, and more.) But it also goes deeper than any Greenfield homage I’ve read about his life before WWII, his experience in the concentration camps, and how he eventually became an open secret in Washington among legions of ill-suited politicos. And on this matter, there appears to be that rarest thing of all: bipartisan agreement.