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92 posts tagged "Barneys"

Reece Hudson’s Virtual Expansion

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Reece Hudson, the New York-based handbag and accessories label founded by Reece Solomon and her business partner, Max Stein, in 2009, is on a roll. The brand has experienced some serious success since it earned a coveted spot in the CFDA’s Fashion Incubator program in 2011. Evidence? Spring 2013 saw the range launch in major retailers like Barneys New York and Shopbop.com. In an effort to meet bigger orders and up its leather quality, the brand has, for the past two seasons, been manufacturing its clever clutches, totes, and satchels in Italy. And the duo has even begun to conquer key international markets—come Fall ’13, it will land in China and Russia. Today, Solomon and Stein (who are actually just back from a CFDA/W Hotels-sponsored inspiration trip in Istanbul), announced the debut of Reece Hudson’s new Web site, which marks the brand’s first foray into e-commerce. “We only do two collections per year, so stores are selling out of things in thirty or forty-five days, and then there’s nothing available,” said Stein, explaining that he and Solomon hope the e-commerce portion of their Web site (which will be accessible to clients worldwide) will help fill the ’tween-season gap. The new online destination will also offer special pieces that aren’t often available at larger retailers.

In addition to e-shopping, Reece Hudson’s virtual home features fashion films, behind-the-scenes snaps, a full collections archive, and more. “One thing we’ve been working on a lot with our mentors since being in the Incubator is building a defined brand image,” said Solomon. The Web site, which the designer describes as “simple and clean,” is the pair’s next step in expanding and defining the growing label. Check out the brand’s new online digs at reecehudson.com.

Photo: Courtesy of Reece Hudson

On Our Radar: Stutterheim

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Despite early indications Spring was en route, the weather here is back to a groaning mix of rain and slush. I admit to daily wails of distress. But you know who laughs at meteorological distress? Swedes. Swedes are used to rainy grayness just about year-round. So, as you can imagine, they make a pretty good raincoat. Alexander Stutterheim launched his namesake company two years ago, making luxury raincoats modeled after his grandfather’s fishing jacket. (The flagship model, the Arholma, is named for the island where gramps used to fish.) They’re hand-sewn, wind- and waterproof, and, as importantly, very sharp, which is no doubt why they’ve caught the eye of discerning buyers at Project No. 8, where they’re currently stocked, and Barneys and San Francisco’s Unionmade, where they’ll debut this Spring. For those who can’t wait, they’re already available on Stutterheim’s Web site for shipping to the U.S., in unisex models and a pretty cute ladies’ cape. They won’t part the clouds, but they will protect you from them. In any case, the company makes a case for blue moods being more productive than blue skies. “What if August Strindberg, Ingmar Bergman, Karin Boye, and hundreds of other famous Swedish artists had lived their lives in a state of perpetual bliss? Would they still have produced such fantastic work?” their mission statement starts. “Let’s embrace Swedish melancholy. Embracing rain is a good start.” Oh, okaaaay.

Photo: Courtesy of Stutterheim

You’ve Been Framed

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Launching a new jeans line in today’s highly saturated market is no easy task, but Frame Denim‘s Erik Torstensson and Jens Grede have a definite leg up on the competition. The Swedish entrepreneurial duo share the editor in chief role at Industrie magazine and cofounded the Saturday Group, which represents influential fashion brands through its creative, talent, and public relations agencies. “For the first time in a long while, we felt we had the headspace to do something new. Doing a denim brand for our friends, many of them in the fashion industry themselves, was something Erik and I always wanted,” Grede told Style.com. “We were and are driven about doing something perfect. Frame is a passion project that got serious.”

Produced entirely in Venice, California, Frame jeans have a classic, slim fit and come in basic washes. “We wanted that fashion look in that California quality, and I think we made it happen,” said Grede. The “Le Skinny de Jeanne” style has already been spotted on the likes of Miranda Kerr, Dree Hemingway, and Anja Rubik—talk about strategic product placement. Frame’s premiere collection also offers the “Garçon,” which is more of a relaxed, boyfriend cut (but still skinny), as well as colored jeans and cutoff shorts. The collection launches at Barneys and Barneys.com today. Torstensson and Grede created a zippy video for the collection starring Jessica Miller, which debuts here on Style.com (below). And there’s more where that came from—the duo plans to produce a fashion film each season.


Barneys Takes A Walk on the Wild Side

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Animation, designer duds and the power of instant purchasing come together in Barneys’ latest endeavor—a shoppable spring film called Wild Things. Created by filmmaker and photographer Barnaby Roper under the direction of Barneys creative director Dennis Freedman, the film stars Kinga Rajzak and follows her through a black-and-white cartoon land while she wears looks by Isabel Marant, Acne, Carven, Rag & Bone, and beyond. And when it goes live on Barneys’ Web site tomorrow, viewers will be able to point, click, and buy as they watch the short, thanks to Liveclicker technology. “The movement, special effects, and graphic treatments Barnaby created work because there is also a sense of humor and wit, which make them Barneys,” said Freedman of the project. Naturally, in addition to being practical (and pretty persuasive), the film has that classic Barneys quirk (think playful, primitive drawings with a vintage Pop art edge).

According to Barneys, the video, which debuts exclusively above, is part of the retailer’s ongoing push to expand its presence in the digital space. For instance, the department store has launched the Barneys Warehouse website—its first permanent off-price e-commerce destination (not unlike the famed Warehouse Sale, the site features past-season items at up to 75 percent off). Other digital milestones include the recent website redesign, a focus on The Window—Barneys’ editorial site, and, of course, last year’s holiday Disney film and corresponding scavenger hunt, which was conducted via Twitter. To accompany the spring film, Barneys will be launching mini videos, designer interviews, and more as a part of its increased focus on digital content creation.

For Nicola Formichetti, It’s in the Bag

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Mugler creative director Nicola Formichetti can multitask with the best of them. In 2012, the designer styled Lady Gaga, launched his Nicopanda streetwear line and guest edited an issue of Dazed & Confused . Somehow, on top of all that, he still found time to conceive six collections for Mugler and launch the brand’s first collection of luxury handbags.

Ranging from $1,050 to $18,000, the thirty new Spring ’13 purse styles boast Formichetti’s sculptural, futuristic aesthetic. Structured top-handle satchels in a variety of leathers and exotic skins, like patent crocodile and rubber alligator, come with silver hardware accents shaped like talons, while evening clutches have a “weaponlike” appeal. The boxy Agent bag (left)—which, along with the rest of the collection, will be available in Barneys New York, Opening Ceremony, and other select stores from February—has already made rounds on the celebrity circuit, having been spotted on the arms of Kim Kardashian and Gwen Stefani. Naturally, Formichetti is keeping up the pace in 2013. Later this month, Mugler will present their pre-fall collection and unveil a whole new batch of accessories.