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July 22 2014

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5 posts tagged "BCBG Max Azria"

BCBG Max Azria Celebrates Twenty-Five

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BCBGThere are scores of major fashion anniversaries on the calendar in 2014. Among them are: Lanvin’s 125th year, four decades of Diane von Furstenberg’s iconic wrap dress, and the thirtieth birthday of Donna Karan’s namesake collection. Last but not least is BCBG Max Azria, which will be celebrating twenty-five years in business with its Fall ’14 show tomorrow morning. After Max Azria launched his contemporary label in 1989, BCBG (the acronym stands for “bon chic, bon genre,” a French phrase meaning “good style, good attitude”) quickly became known for its playful, feminine wares with a bohemian edge. Today, the brand boasts more than 570 boutiques worldwide. And in addition to having longtime celebrity fans, including Angelina Jolie, Alicia Keys, and Melissa George, it’s had a number of top-tier models stalk its runways over the years—Helena Christensen, Natalia Vodianova, Erin Wasson, Lara Stone, Daria Werbowy, Freja Beha Erichsen, and Jessica Stam, for starters.

“I can’t believe it’s been twenty-five years,” BCBG’s chief creative officer, Lubov Azria (Max’s wife), told Style.com. “Each morning, I still wake up and ask myself, How do I make it better? We are in the business of inspiring people to do what inspires them,” she added. To commemorate BCBG’s anniversary, Lubov spoke to Style.com about some of the brand’s most memorable moments from the past quarter century. Click for a slideshow of her top picks.

The Split-Second Preview: BCBG Max Azria

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The Fall ’14 Ready-to-Wear collections kick off in New York on Wednesday, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.

BCBG

WHO: BCBG Max Azria, designed by Max and Lubov Azria

WHERE: New York

WHEN: Thursday, February 6

WHAT: “Between force and suppleness.” —Lubov Azria, chief creative officer. The designer sent us an inspiration image, above.

Photo: Courtesy of BCBG Max Azria

The Split-Second Preview: BCBG Max Azria

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The Spring ’14 collections kick off in New York on Wednesday, followed by the shows in London, Milan, and Paris. Before their new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. Our entire selection of Spring ’14 previews is available here.

BCBG Spring '14

WHO: BCBG Max Azria, designed by Lubov Azria

WHERE: New York

WHEN: Thursday, September 5

WHAT: “The #BCBGRunwayS14 collection celebrates men’s tailoring in the most feminine form.”— Lubov Azria, Chief Creative Officer. The designer sent us a glimpse at the Spring ’14 collection, above.

Photo: Courtesy of BCBG Max Azria

Shop The Look: Color-Blocking

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Color-blocking is one of those trends that never seems to go away. For Fall, designers like Narciso Rodriguez offered a refreshing take on the trend. Here, we’ve rounded up six of our favorite new multi-hued separates from Rodriguez, Rag & Bone, Sandro, Preen, and more to pair with classic pieces in your closet.


1. Narciso Rodriguez top, $750, available at www.farfetch.com
2. Preen dress, $1,395, available at www.net-a-porter.com
3. Rag & Bone skinny jean, $200, available at www.net-a-porter.com
4. Equipment shirt, $325, available at www.farfetch.com
5. BCBG Max Azria envelope clutch, $118, available at www.bcbg.com

6. Sandro “Albatorock” sneakers, $600, available at www.us.sandro-paris.com


To view more looks, click here.

Photos: Courtesy Photos

The Fresh Crop

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It was all about the Super Bowl for most people this weekend, but not for the models walking in New York fashion week, who were busy shuttling to and from back-to-back castings. Andrew Weir (who casts for Thakoon, Jen Kao, and Rebecca Taylor) can spot a potential star from across a room, and there were plenty of them at his ACW casting call on Saturday at the Hudson Hotel. “Do they even know they have these crazy bodies?” he said, referring to Lithuanian stunner Aiste Regina. But it was Roberta Narciso, an Elite agency contest winner with mile-long legs, who really caught Weir’s eye. “She’s from Angola, so she’ll walk like royalty,” he said. After she took a few strides, Weir enthused, “Oh my God, that is crazy. This does not happen in America.”

Meanwhile, over at the BCBG Max Azria showroom, casting duo Barbara Nicoli and Leila Ananna (who also select girls for top clients including Yves Saint Laurent, Burberry, Gucci, Marchesa, and Versace) were on the lookout for models with a straightforward kind of beauty, which Ananna described as an “eighties glamour—not the fragile, quirky look anymore.” It was girls like South African newcomer Katryn Kruger—one of Prada’s Spring ’12 campaign stars—who they were especially taken with, along with Nadine Ponce, Josefine Nielsen, and Appoline R. We also spotted Kelly Mittendorf (pictured, below), who was unknown until she was cast in Prada’s Fall ad campaign, in the mix.

Though Nicoli and Ananna say straightforward looks are what they want right now, that’s not the case with all casting agents. Jennifer Venditti, who casts for the likes of Rodarte, Tory Burch, and Helmut Lang, told Style.com over the phone this weekend, “Agents will often wait to break in a girl in Europe because New York designers often don’t take risks on a more unique look.” She cited current Balenciaga campaign star Laura Kampman (an aspiring Dutch photographer who was discovered on Facebook) as an example of redefining beauty. “You can see the character in her walk,” Vendetti said. “These days, models are expected to be more than just a hanger. They have to be ‘the whole girl’ and brand themselves in a way that makes them memorable in an industry where you’re competing against celebrities and thousands of other models for editorials and campaigns.” Let the contest begin.

Photos: Courtesy of ACW (ACW); Craig Arend (BCBG Max Azria)