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1 posts tagged "Beatrice Trussardi"

Milan Vukmirovic On One Of His Three Jobs

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Milan Vukmirovic is a busy guy. These days, the man who helped revolutionize retail as a founder of Colette, and then honed his design chops under Tom Ford and at the helm of Jil Sander, is a triple threat: retailer, editor, and designer. But at Friday night’s opening of Trussardi 1911′s new concept store, Vukmirovic was wearing the latter-most hat as the creative director of the label. (The other two pieces of career millinery turn him into the founder of Miami boutique the Webster and the fashion director of L’Officiel Hommes.) “My baby is Trussardi,” Vukmirovic informed us. “Nicola Trussardi was a real visionary. He was the first in Italy to understand the need for a complete concept lifestyle. He was even the first designer to set up an art foundation.” He added that he was equally happy with the next generation of the house. “Beatrice Trussardi gives me completely free reign,” Vukmirovic said. “And she realizes that you can’t just rely on expensive fashion shows and ad campaigns, that you need to propose a new, special way of living.” That new path is apparently one where you can buy handbags, candles, and pet gear under the same roof. Presumably just for last night, there was also a killer Trussardi shot of toffee and vodka served in a gold-leaf-encrusted glass. It tasted a bit like cough medicine, but in the best way.