7 posts tagged "Belstaff"
The intricacies of Luxup, a recently launched site that combines e-commerce with good old-fashioned store shopping, are not few. The site doesn’t obviate a visit to a bricks and mortar shop, where, paradoxically, you’ll receive merchandise not typically sold at said store. That’s because you’ve already bought it at Luxup’s Web site and downloaded its corresponding “brand pass” in order to collect it. You’ve beaten the obstacles of limited supply (from as little as four pieces to as many as 25 per item) and the clock, both for shopping (items leave the site after a designated time period) and collecting (usually a few weeks; don’t dawdle). What Luxup is essentially selling is a secret password that unlocks the hidden back room of your favorite designer store, whence you walk away with products that are either completely exclusive or available earlier than they would be at retail. After your trials, you’ve reaped reward. Phew.
And yet the reasons to do so are many. Luxup, the brainchild of two former hedge-fund managers, has already amassed a cabal of top talent, from Averyl Oates, formerly Harvey Nichols’ buying director, to run its buy, to Harriet Quick, late of British Vogue, to be its editorial director. The names it stocks are no less impressive. Belstaff, Nicholas Kirkwood, Balenciaga, and Valentino are among the initial offerings. Given that the kind of high roller who shells out for such names is often a traveler as well, Luxup works city by city: Grab an exclusive, cherry red Balenciaga biker jacket in London, or a Deco-style Marni necklace (above) in New York. Naturally, the site is an special draw for the well-heeled business-class woman who’s flying to shop—which may explain why Luxup’s site is currently offered in English and Portuguese, for the plummy Brazilian market. And it’s hard not to notice the Chinese characters lurking after the Luxup logo, and the promise that Hong Kong is the next city to come. But you don’t have to be part of China’s new class of super-spenders to dive in. Once again, then: phew.
Marni’s satin, glass, and stone necklace, $570, is currently available on Luxup.com as a world exclusive for pickup at Marni’s New York Store, 161 Mercer St., NYC.
For those not in the know, Belstaff was first launched back in 1924 and established itself as the go-to brand for waterproof sporting garments. Back in February, Belstaff’s new chief creative director, Martin Cooper (formerly at Burberry), debuted a re-energized look—a collection (heavily inspired by the machine age, when the wealthy all aimed to have motorbikes and motorcars) that strikes a balance between the label’s strong British heritage and modern sophistication. To show off the luxe offerings, the brand enlisted none other than Ewan McGregor to hop on a motorbike (he’s a lifelong motorbike rider himself), along with models Karmen Pedaru, Ymre Stiekema, Maud Weizen, Ben Hill, John Pearson, and Janis Ancens, for the Craig McDean-lensed campaign. “I started wearing Belstaff motorcycle jackets about ten years ago,” McGregor tells Style.com. “I feel like I’ve always known about them from photos of old motorcycle heroes and legends, as they are often wearing Belstaff.” Here, Style.com has a behind-the-scenes look at McGregor at work on the campaign shoot (styled by Karl Templer and creative-directed by Trey Laird), which took place at Lord March’s Goodwood estate in the U.K.—fittingly, the location of the annual Festival of Speed auto race.