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July 30 2014

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1 posts tagged "Bionic Yarn"

Adidas Announces Long-Term Partnership With Pharrell Williams

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Pharrell

Speculation surrounding the deal can finally be laid to rest. Today, Adidas announced a long-term partnership with Pharrell Williams. Rumors have been circulating for months, peaking when the artist performed at the Oscars wearing custom red Adidas sneakers and the brand’s black leather track jacket. Pharrell’s Earth-friendly textiles company, Bionic Yarn, will be used in some of the label’s collection.

“Working with a brand like Adidas is such an incredible opportunity,” Pharrell said in the statement. “From the classic track suit to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and Bionic Yarn.”

Dirk Schonberger, global creative director for Adidas Sport Style, had this to say: “I am truly thrilled to work with Pharrell. He is a pop culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multifaceted company that is Adidas.”

With both Kanye West and Pharrell now officially signed on, along with Raf Simons, Rick Owens, and other designers, it seems Adidas is on a mission to be the coolest sportswear brand on the planet, one collaboration at a time.

The first offerings from the adidas Originals x Pharrell Williams collection will be available this summer.

Photo: Getty ImagesĀ