15 posts tagged "BLK DNM"
Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.
Over the past few months, I’ve spent a disarming amount of time considering the perfect blazer. While my closet isn’t lacking in the garment, all my iterations are too boxy or leave something to be desired where fabric is concerned. The one upside to my newly minted status as an insomniac, though? I’ve had a lot of time to lie in bed, racking my brain for further options. And so it hit me recently: BLK DNM, a go-to for many of my wardrobe staples. Johan Lindeberg (who celebrates his birthday today—happy birthday, Johan!) and I are on the same page where tailoring is concerned: The sharper and slimmer, the better. My sleepless nights have lately been dancing with visions of BLK DNM’s double-breasted Blazer 6. And since the downtown denim brand has just launched e-commerce, I can now ponder the purchase at 3 a.m. from the comfort of my apartment. Time well spent, I say.
BLK DNM Blazer 6, $695, Buy it now
Johan Lindeberg is perhaps his own best advertisement. Since launching BLK DNM scarcely three years ago, the former Diesel CEO has taken a denim line and turned out a lifestyle. “Lifestyle” not in the traditional sense of a brand hawking home goods, but in the sense that Lindeberg thinks big. “We want BLK DNM to be part of a cultural shift.” Where others might see a downtown Manhattan culture that’s devolved into pleasures for an elite few, he sees a playground ripe for inspiration and, yes, even ideology. It’s earned the brand an impossibly lissome fan base of women like Caroline de Maigret, Karlie Kloss, and Anja Rubik, who appear regularly on BLK DNM Close-Up, the label’s lush photo blog. Despite this catwalking constituency, Lindeberg easily dismisses the need for a traditional show: “I don’t design for the runway; I design for the streets.” For Fall he opted to forgo the brand’s usual lookbook, instead taking to downtown alleyways to shoot with his fiancée and muse, Kenza Fourati. (Since picking up a camera for the first time in 2011, Lindeberg has lensed a campaign for Absolut Elyx, and estimates he’s taken more than 50,000 shots.)
Lindeberg proves himself a compelling curator of the coolest elements of any given decade, particularly the sixties and seventies. For Fall, BLK DNM proposed Perfecto-style leather jackets, with snap-off colored fur collars for mixing and matching, an investment-worthy piece if ever there was one. Outerwear is one of Lindeberg’s strong suits, and reversible shearlings and a buttery black leather trench were standouts. One wickedly louche silk smoking robe fairly begs to be paired with a bare clavicle, à la Fourati. There’s a new eye to pattern, as seen in a digital white rose print, a favorite motif of Lindeberg’s (vases of them dot his Lafayette Street showroom). Increasingly, he says, it’s not just the willowy south-of-14th-Street set who are slipping into his brand’s skinny jeans, thanks in part to an immaculate eye for translating menswear elements to women’s wardrobes. Razor-sharp tux jackets, spruce tweed minis, and long peacoats à la Sorbonne ’68 (Paris’ student revolutions are a favorite Lindeberg touchstone) should appeal to uptown customers—if not to ladies who lunch, then certainly their daughters.
BLK DNM continues to bottle (more literally with a unisex scent launched in 2011) an ineffable brand of capital-C, classic Cool. With a keen eye for detail—the slimness of a lapel, the just-right rise of a jean—Lindeberg produces staple pieces to rival anything else in the market, at a price point that makes them all the more appealing; an e-commerce site launching later this year should only up their audience. But perhaps BLK DNM’s success is more than just aesthetic alchemy: As Lindeberg notes, “When you do denim, you have to live it.”
We feel a trend coming on…after the up-and-comers behind Highland telling us that freedom was at the center of their budding brand and Phillip Lim asserting that the same liberty was the spirit of his Spring ’14 campaign, BLK DNM’s Johan Lindeberg has now turned out a freedom-focused Wild poster, which debuts exclusively here. Starring Arizona Muse on horseback, the guerrilla campaign is the ninth in BLK DNM’s Wild series, with previous posters featuring the likes of Gisele, Karen Elson, and Kenza Fourati. “BLK DNM is inspired by people who step out on the street and say what they really think is right. It’s about having the freedom to express your true intuition, whether it’s through painting, protest, poetry, or photography,” Lindeberg told Style.com. “Freedom is one of the most essential values in life. My daughter Blue says she still remembers starting to scream out ‘freedom’ for the first time when she was 4 years old.”
The designer, who lensed the campaign himself just outside Paris, explained that he got the idea to snap Muse on horseback after learning that she grew up riding in Santa Fe. “I love horses—they’re very calming. But the first horse we used got a little crazy and nearly took off with Arizona. Fortunately, she knew how to get control before he reached the woods.” Sounds like that steed knew a little something about freedom, too.
If you live below Fourteenth Street, you’re going to be seeing a lot of Kenza Fourati tomorrow. The Tunisian model is the star of cult downtown basics label BLK DNM’s latest “Wild” campaign. Lensed by the brand’s founder and creative director, Johan Lindeberg, the images have become BLK DNM’s signature, though slightly unorthodox, mode of advertising. Lindeberg takes raw snaps of models like Gisele, Caroline de Maigret, and Karen Elson in BLK DNM’s second-skin jeans and leather jackets, turns them into posters, and plasters them across downtown Manhattan. It’s a bit of a guerrilla approach, if you will.
The newest installment, which was shot last week during a trip to Rio de Janeiro, has a particularly powerful message. Fourati is highly active in the political and social revolution in her native Tunisia, and Lindeberg wanted her strength to come through in the snaps. “The scenery was beautiful, but the shoot was dangerous, because Kenza was standing on a ledge. But she didn’t care,” Lindeberg told Style.com. “She just raised her fist to the sky spontaneously. I could feel that her energy was real—that she felt the same feeling that she does on the streets of Tunis, protesting, shouting, ‘Dégagé, let go!” to the former government. The pure energy is the strength of the picture.” Catch the campaign’s debut here, exclusively on Style.com.
At this very moment, cult sub-Fourteenth Street denim label BLK DNM is plastering downtown Manhattan with its newest “Wild” poster campaign—the company’s only form of advertising since its inception in 2011. Lensed by the brand’s founder and creative director, Johan Lindeberg, the sixth installment of the guerrilla promos feature none other than genetic Powerball winner Gisele Bündchen. But this isn’t your standard Gisele fare—in fact, all that’s shown is the model’s mile-long legs and covetable Brazilian posterior in a pair of second-skin jeans as she’s inspecting the engine of a vintage automobile.
“We drove together in that car to Brooklyn for the shoot,” Lindeberg laughed. “It’s an ’85 Mercedes!” The designer and model celebrated their collaboration last night at BLK DNM’s Lafayette Street store, where guests such as Marina Abramovic, Theophilus London, and Waris Ahluwalia perused an expansive series of Lindeberg x Bündchen imagery. In darkened gray scale, the arguably austere shots depict Bündchen in various states of undress and undulation. “Maybe it’s a little bit the dark winters [in Sweden], and both my grandparents were priests,” said Lindeberg, addressing his style. “I like that kind of deeper expression, somehow.”
Bündchen, perhaps, paraphrased the Lindeberg aesthetic best. “He sees women as real—or, he has a very real idea of women. There’s no retouching. There’s a rawness that’s just kind of who you are, you know?”
An exhibition of Lindeberg’s Gisele portraits will be on view at BLK DNM’s 237 Lafayette Street boutique for the next month.