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July 31 2014

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2 posts tagged "Bobbi Brown"

Can Yahoo Win Over the Fashionable Crowd by Hiring Bobbi Brown?

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Bobbi BrownAs the fashion industry grows increasingly reliant on digital platforms and social media, the Internet is becoming more fashion-savvy. Case in point: Yahoo’s appointment of Bobbi Brown as editor in chief of its online beauty magazine—the latest in a series of high-profile hires (including Katie Couric and Matt Bai) targeted at ramping up Yahoo’s original news and lifestyle content.

Reportedly, Yahoo will make several other related announcements later this week. No doubt Yahoo president and CEO Marissa Mayer has been involved in this shift of focus. Recruiting Brown, however, has brought about necessary examination of the journalistic ethics involved here. Will Yahoo place restrictions on Brown promoting her own products? While that matter has yet to be determined, it’s safe to say that the line between editorial and advertising will only get blurrier.

Yahoo isn’t the only Web titan campaigning for a well-heeled audience. Amazon has been raising its fashion profile by offering a more high-end designer selection (not to mention curating its style site like a magazine). Intel is doing a “smart bracelet” in collaboration with Opening Ceremony. Meanwhile, Apple has a buzzy (and very expensive) iWatch far into development, in addition to championing the new ASAP54 app, which is like “Shazam for fashion.” The format looks a lot like Instagram, with users posting inspirational pictures to their feed, which a team of stylists reinterprets, and then makes related shoppable suggestions. So it seems Yahoo’s move is just further proof that Fashion and Tech have reached the next level in their promising relationship.

Photo: WWD

Today’s Mailbag: The Man, Woman, And Wheels Of Our World

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Our mail guy, Wayne, keeps busy. PRs and labels send Style.com a ton of books, samples, lookbooks, slightly smushed cupcakes, DVDs, and assorted fashion miscellany each and every day. We don’t report on it all—but we’ll be making an effort to call out some of the best and oddest in a new series.

What’s black and white and pink all over? Today’s mailbag haul. Bobbi Brown’s hot pink skateboard, a promo prop for her new Pretty Powerful book, arrived with the promise of a free lesson with pro Eli Reed in Tompkins Square Park courtesy of The Cools. The indoor kids among us got a week’s worth of reading material: The world’s top male model, Sean O’Pry, covers the launch issue of the new men’s magazine Man of the World ($16, manoftheworld.com), while his female counterpart, the star of Kate, arrived in hardback ($85, rizzoliusa.com).

Photo: John Aquino