54 posts tagged "Bottega Veneta"
Exposed lingerie was a big story on the Spring runways. At the recent Resort collections, designers tweaked the trend, swapping bras for bandeaux. Echoing the 1940′s by way of the seventies, Yves Saint Laurent‘s Stefano Pilati paired his with turbans and high-waisted skirts that left the models’ toned midriffs exposed. Others took a more covered-up approach, pairing theirs with a tweedy skirtsuit (Marc Jacobs) or a sporty leather bomber and shorts (Bottega Veneta‘s Tomas Maier). Maria Cornejo told Style.com, “I really like the clean line of a bandeau. It’s low-cut, flattering, and more interesting than a bra.” But not exactly sidewalk-ready when worn on its own—so she suggests layering one underneath a dress or jumpsuit for a playful look.
Click here for a slideshow and let us know if you’ll brave the bandeau trend.
For the relaunch of Bottega Veneta’s Web site and online shop, creative director Tomas Maier wanted to establish more than a URL; he wanted to bring a dose of Bottega’s understated calm and rich luxury online. Those are two qualities not always associated with the World Wide Web, but Maier has brought good company to help: The new site launches alongside the new Fall 2010 ad campaign shot by Robert Longo. The American photographer is the latest art-world heavy to work with BV, following Sam Taylor-Wood, Stephen Shore, Philip-Lorca diCorcia, and, most recently, Nan Goldin; one of the aims of the label’s site is to archive its collaborations (and, with exclusive video content like the Longo video below, to give viewers a peek behind the scenes of those collabs’ creation). Here, Maier tells Style.com about loving Longo and the tricky business of taking intrecciato online.
What was the concept behind the relaunched Bottega Veneta Web site? Did you have specific goals in terms of telling the brand story?
The brand has grown significantly in the past few years, and we want our digital presence to keep up with that growth. An important part of Bottega Veneta’s identity is contemporary functionality. To me, that means we need to reach and service our customers where they are most comfortable. For many people, that’s online.
The strengths of e-commerce are pretty obvious, at this point—convenience, in particular, and anonymity and breadth of selection, for example. But these aren’t necessarily the values I associate with a “luxury” experience. Did you struggle with that?
It was important to me that we showcase the visual impact of the product, highlight the amazing and intricate craftsmanship that makes a Bottega Veneta bag or necklace or dress so unique. So, every product can be viewed fullscreen in multiple views. I was also concerned with evoking a sense of luxury and calm—two qualities you rarely find on the Web. The design of the site achieves this through a rich, organic-looking palette that is very Bottega Veneta, as well as in tools that appear and disappear unobtrusively. Finally, there is the ease of the site. When you come to a Bottega Veneta store, you feel cared for. When you visit our Web site, we do everything in our power to make you feel welcome, comfortable, and looked after. You know, one thing we have always tried to do when designing our stores is convey the brand sensibility while respecting the environment in which we operate. If we open in a historic building, we design a store that respects the architecture of the building. The same is true of the Web site. We worked to understand how our brand could best work on the Web. Continue Reading “Can Tomas Maier Bring A Dose Of Bottega Calm To The Hectic World Wide Web?” »
Hairchitecture—now there’s a concept that rings out loud and clear for a new decade of experimental style. The men’s shows in Milan previewed the notion with the reflective lacquer at Versace, the slicked-back-and-forwards at Ferré, the quiffs at Jil Sander, and, most of all, the teddy boy’s d.a. (stands for duck’s ass) at Bottega Veneta, ingeniously shoved skyward by star hairchitect Guido Palau.
Pictured, clockwise from top left: Versace; Gianfranco Ferré; Bottega Veneta; Jil Sander.
Ubiquitous lensman (and thumbs-up popularizer) Terry Richardson has a Tumblr, Terry’s Diary. Was he inspired by friend and fellow nudity appreciator Olivier Zahm’s Purple Diary? Either way: Mothers, lock up your bloggers.
The rumors swirling around Louis Vuitton tend to concentrate on who’s repping the brand in front of the camera (remember Madgegate?), but the latest centers on a guy who may work behind the scenes: Former Prime Minister Tony Blair, who is reportedly in final negotiations with the brand for a consulting role. [Huffington Post]
Meanwhile, two other brands are angling for big names, too: Bottega Veneta has tapped Nan Goldin to lens its Spring 2010 campaign, and Chanel is said to be in talks with Martin Scorsese to direct a new video promo. Word has it that the short will be shot in Williamsburg, Brooklyn, but we’re guessing those mean streets will look a little more glamorous than those in, say, Mean Streets. [WWD]
John Varvatos continues his push to mega-brand status with a full accessories line for his lower-priced John Varvatos USA label, launching for Fall 2010. Expect belts, bags, small leather goods, and many, many rock ‘n’ roll references.