53 posts tagged "Bottega Veneta"
For the relaunch of Bottega Veneta’s Web site and online shop, creative director Tomas Maier wanted to establish more than a URL; he wanted to bring a dose of Bottega’s understated calm and rich luxury online. Those are two qualities not always associated with the World Wide Web, but Maier has brought good company to help: The new site launches alongside the new Fall 2010 ad campaign shot by Robert Longo. The American photographer is the latest art-world heavy to work with BV, following Sam Taylor-Wood, Stephen Shore, Philip-Lorca diCorcia, and, most recently, Nan Goldin; one of the aims of the label’s site is to archive its collaborations (and, with exclusive video content like the Longo video below, to give viewers a peek behind the scenes of those collabs’ creation). Here, Maier tells Style.com about loving Longo and the tricky business of taking intrecciato online.
What was the concept behind the relaunched Bottega Veneta Web site? Did you have specific goals in terms of telling the brand story?
The brand has grown significantly in the past few years, and we want our digital presence to keep up with that growth. An important part of Bottega Veneta’s identity is contemporary functionality. To me, that means we need to reach and service our customers where they are most comfortable. For many people, that’s online.
The strengths of e-commerce are pretty obvious, at this point—convenience, in particular, and anonymity and breadth of selection, for example. But these aren’t necessarily the values I associate with a “luxury” experience. Did you struggle with that?
It was important to me that we showcase the visual impact of the product, highlight the amazing and intricate craftsmanship that makes a Bottega Veneta bag or necklace or dress so unique. So, every product can be viewed fullscreen in multiple views. I was also concerned with evoking a sense of luxury and calm—two qualities you rarely find on the Web. The design of the site achieves this through a rich, organic-looking palette that is very Bottega Veneta, as well as in tools that appear and disappear unobtrusively. Finally, there is the ease of the site. When you come to a Bottega Veneta store, you feel cared for. When you visit our Web site, we do everything in our power to make you feel welcome, comfortable, and looked after. You know, one thing we have always tried to do when designing our stores is convey the brand sensibility while respecting the environment in which we operate. If we open in a historic building, we design a store that respects the architecture of the building. The same is true of the Web site. We worked to understand how our brand could best work on the Web. Continue Reading “Can Tomas Maier Bring A Dose Of Bottega Calm To The Hectic World Wide Web?” »
Hairchitecture—now there’s a concept that rings out loud and clear for a new decade of experimental style. The men’s shows in Milan previewed the notion with the reflective lacquer at Versace, the slicked-back-and-forwards at Ferré, the quiffs at Jil Sander, and, most of all, the teddy boy’s d.a. (stands for duck’s ass) at Bottega Veneta, ingeniously shoved skyward by star hairchitect Guido Palau.
Pictured, clockwise from top left: Versace; Gianfranco Ferré; Bottega Veneta; Jil Sander.
Ubiquitous lensman (and thumbs-up popularizer) Terry Richardson has a Tumblr, Terry’s Diary. Was he inspired by friend and fellow nudity appreciator Olivier Zahm’s Purple Diary? Either way: Mothers, lock up your bloggers.
The rumors swirling around Louis Vuitton tend to concentrate on who’s repping the brand in front of the camera (remember Madgegate?), but the latest centers on a guy who may work behind the scenes: Former Prime Minister Tony Blair, who is reportedly in final negotiations with the brand for a consulting role. [Huffington Post]
Meanwhile, two other brands are angling for big names, too: Bottega Veneta has tapped Nan Goldin to lens its Spring 2010 campaign, and Chanel is said to be in talks with Martin Scorsese to direct a new video promo. Word has it that the short will be shot in Williamsburg, Brooklyn, but we’re guessing those mean streets will look a little more glamorous than those in, say, Mean Streets. [WWD]
John Varvatos continues his push to mega-brand status with a full accessories line for his lower-priced John Varvatos USA label, launching for Fall 2010. Expect belts, bags, small leather goods, and many, many rock ‘n’ roll references.
Nine years after shuttering his eponymous label, Josephus Thimister is returning as the founder, owner, and art director of his house. His much anticipated comeback—featuring couture and luxury ready-to-wear pieces for both women and men (a first)—is slated to take place during the Couture shows in January, when he will also be presenting a line of “young” furs for T.Paris.
The 47-year-old Dutch designer spoke with Style.com about the benefits of experience and why now, of all times, is the moment to “grow into a comeback.”
Where have you been all this time?
Well, I never wanted to come back because when you are your own backer, it’s a nightmare! In a way, I had to stop because my collection was produced by Genny and they wanted me to work just for them. It was a time when I had just lost my mother and my best friend. My label had enjoyed great press, but inside the structure it was a mess. So I took a sabbatical year and traveled to Brazil and Argentina, then suddenly three years had gone by. Then I started working for commercial brands, starting with Genny, and I found I loved it because I could make them better than they were. I designed the Andy Warhol collection (for markets outside the U.S.; it never hit the stores). Then I went to Charles Jourdan—the quality and craftsmanship were there, it could have worked so well had it not been for mismanagement—and I also consulted for Swarovski.