It’s been reported recently that shoppers are now more interested in investment purchases—things like jewelry—than the throwaway clothes that seemed so indispensible in flusher economic times. So the challenge for a luxury jeweler these days is to remind customers that it exists. Boucheron did a good job of that in Paris last night at a [...]

You know it’s going to be a strange night when the party starts with the appearance of a giant white Samoyed, a live snake, and a five-foot-tall stuffed unicorn. Those were some of the goodies found at a treasure hunt hosted by Boucheron to celebrate its 150-year anniversary in London last night. Guests such as [...]

Nearly 200 lucky people—including Denise Hale, John Traina, Willie Brown, and Tatiana Sorokko—didn’t have the economy or the vice presidential debate foremost in their minds last night. Instead, they were celebrating Boucheron’s 150th anniversary in style at San Francisco’s War Memorial Opera House. Not that talk of finance was entirely absent from the evening; Boucheron [...]

Fashion folks can be a difficult breed: We want our nighttime entertainment brief, free, and fashionably late. That’s why, at the beginning of the Boucheron party Monday night, many people were left pondering why exactly the legendary French jewelry house would choose the South Street Seaport’s Spiegelworld hour-and-a-half circus, which started promptly at 8 p.m. [...]