20 posts tagged "Brian Atwood"
Brian Atwood’s burgeoning shoe empire is in the headlines this morning, as WWD reports that Steven Madden, Ltd. has entered into a partnership with Atwood so they could jointly buy back the brand from Atwood’s former parent company, The Jones Group. The move will mark a first foray into the luxury market for Madden, which also holds Betsey Johnson’s IP. This comes on the heels of the sudden closure of Atwood’s Madison Avenue flagship. The boutique reportedly shuttered because the space is owned by The Jones Group. Madden, who now serves as a creative consultant to his namesake brand, is nothing if not optimistic, saying that he plans on tripling Atwood’s $20 million value in the first year.
Last time Brian Atwood tried to do a film, it was banned. Which wasn’t really surprising, considering the Mert & Marcus-lensed Fall 2012 short featured a completely naked Candice Swanepoel (save a sometimes-there corset and some killer Atwood boots) watching porn and rolling around with two muscular male models. But now that he’s worked out the kinks, Atwood is back for round two. The designer teamed up with the famed photographers again for his Spring ’13 film, which, inspired by Marilyn Monroe’s iconic pool scene in Something’s Got To Give, stars Eva Herzigova. Despite the fact that she’s nude (come on, what did you expect?), the film is a playful and, dare we say, tasteful expression of the seductive femininity around which Atwood’s shoes are built. “I think our last film and campaign was very sexual. It pushed the boundaries. But this is more feminine,” Atwood told Style.com. The video has a distinct Old Hollywood feel and shows Herzigova swimming around in a pair of floral heels (which Atwood thought resembled vintage swimming caps). “Yes, there is a man [you only see his arm as he reaches over the pool to give Herzigova a martini], but it’s all about her,” added the designer, who notes that Monroe’s “unapologetic sex appeal” is a constant source of inspiration. “She was mesmerizing—she had this power over men and women. And I think we captured that in a modern and very luxurious way.” Indeed, what could be more luxurious than wearing emeralds and sky-high sandals in a private pool? “Every woman wants to be that woman.” And Herzigova does a more than credible Marilyn impression. “When we were filming, I told Eva that I didn’t realize she was so curvaceous,” Atwood said. “And she leaned over to my ear and said, ‘I’m three months pregnant.’ ” Watch the debut of Atwood’s Spring ’13 film, above, exclusively on Style.com.
Fingers crossed the world doesn’t end tomorrow because we’d miss out on Brian Atwood’s inaugural jewelry line. A big end to a big year for the accessories designer (he launched his first handbag range and opened his first New York flagship on Madison Avenue this fall), Atwood has released six styles of rock ‘n’ roll baubles like python cuffs, wrap-around bracelets and chokers in leather and gold or hematite, and open-cross bracelets, the shapes of which were inspired by a high heel. The collection debuts exclusively here on Style.com. Available for order now at Atwood’s Madison boutique and online at www.brianatwood.com, the designer’s new hardware runs between $175 and $495. We just hope we’ll be around long enough to wear it.
2012 has been a big year for Brian Atwood. The New York-based shoe designer launched his first handbag collection this fall, filled with graphic minaudières, fringed clutches, and smart totes. Just last month, he unveiled his digital boutique, and today, Atwood opens the doors to his first flagship at 655 Madison Avenue. “It just felt like the right time,” the designer tells Style.com, noting that he’s dreamed of having a store on New York’s iconic shopping row since he was a child. The 1,450-square-foot plush boutique, with its purple quartz entry arch and stiletto heel window facades, houses the largest selection of Brian Atwood merchandise in the world, from his high-end pieces, like fall’s thigh-high python boots, to the new handbags to shoes from his diffusion line, B Brian Atwood. And naturally, in collaboration with William Sofield on the store’s design, Atwood ensured that the boutique echoes the opulence of his sexed-up kicks.
Atwood’s new home was inspired in part by old Hollywood glamour as well as the Peacock Alley in the Waldorf Astoria. “It’s reminiscent of that decadent luxurious time. You walk into this special place, this special world, and there are all these beautiful things just waiting to be tried on.” Divided into three unique salons, the aubergine, sea foam, gray, and bronze boutique is lined with mirrors and anchored by illuminated palm umbrella pillars. “I really wanted this to be a chic haven for women who love shoes and love the shopping experience,” he says. And according to Atwood, the experience is “orgasmic.” “There’s no other word for it!” he says, laughing. Considering the space features silk-lined columns, lush retro custom furniture, and mohair shelves that tickle shoppers’ fingers as they reach for platform pumps, it would seem that Atwood isn’t exaggerating. In-store treats include boutique-exclusive styles whose soles will be garnished with gold plates that read “655 Madison.” And a few of Atwood’s favorite shoes will be marketed with Quick Response codes that, when scanned with an iPhone or iPad, will link to films that Atwood describes as “little romantic tales about where the shoe’s concept came from.”
Things continue to heat up for Atwood this November, when he will reveal a capsule jewelry range, only available in the flagship and at his online store. The five-piece collection will include Italian-made chokers, cuffs, and a wrap bracelet that combines leather or python with gunmetal or a light gold. “We didn’t want to start with a 40-piece collection. We’re just doing relevant pieces that women need. That’s it.” If that doesn’t turn on Atwood fans, we don’t know what will.
Brian Atwood, 655 Madison Avenue, NYC.