9 posts tagged "Brian Reyes"
Most New Yorkers opt for the nearest outpost of sun and sand for the Fourth of July, as anyone who’s tried to get a seat on the Hamptons- and Fire Island-bound Long Island Rail Road can tell you. Designer Brian Reyes goes a little farther afield—to Bigfork, a town of less than 1,500 in northwest Montana, where his boyfriend’s family ranch is. Reyes and his friend and fellow traveler, Nicole Chavez—the L.A.-based stylist who works with Scarlett Johansson, Catherine Zeta-Jones, and Rachel Bilson, among others—just returned from their Big Sky idyll. They sent back the following postcard for those of us who aren’t ready to let the holiday spirit go.
Every Fourth of July, I’m all about escaping the heat of New York and heading out to Bigfork, Montana, for a bit of solitude and relaxation. My boyfriend and I invite a group of friends to head up north to his family ranch for a crazy fireworks celebration and a week of relaxing, hiking, antiquing, and horseback riding, and this year Nicole Chavez—whose heart is now firmly planted in the northwest Rockies—came along. We had a rodeo complete with barrel racing, a western-style cutting competition, and horseback-riding lessons for the newbies. The weather was a little cooler this year, so we couldn’t do any whitewater rafting or river floating, but there’s always next year, right?
Nicole thought she’d been caught in a time warp when we climbed into a perfectly restored 1948 Independent pickup truck and rode in Bigfork’s annual Candy Throwing Parade. Hundreds of young kids line the town’s two streets while vintage cars parade down the avenue tossing candy. After the parade, we headed back to the ranch for a good old-fashioned barbecue, before the family’s yearly fireworks display began. The whole town comes out to the ranch to watch it, and this year’s was spectacular.
At the parade.
Cruising around town.
On the heels of one of his most successful trunk shows to date, Brian Reyes is in Los Angeles lingering in the glow of his well-received Fall ’10 collection. The best news for the label, still looking to translate its critical success into sustained commercial viability? “Women are shopping again,” Reyes says with relief. “They understand the value of each design now, and they’ve come to expect our quality fabrics.” Not to mention the subtly graphic prints that have become a standout and signature of his line. The designer’s elegantly draped tulip cape (Fall’s answer to the ubiquitous structured blazer?) in a jacquard birch print and an updated version of his body-con dresses with peplum detailing have consistently been the most popular with buyers and customers. But Reyes is already looking ahead—and mixing business with a little pleasure. He’s days away from debuting his capsule collection designed exclusively for Saks, but, he says, “I actually spent the day on the beach picking out my fabrics for resort.”
Brian Reyes has paired his polished runway looks with Manolo Blahnik for the past few seasons, but perhaps it was the new decade that sparked a change of heart. For Fall, Reyes is introducing some new blood into his heels, as it were, working with the English designer Georgina Goodman on limited-edition handmade shoes to accessorize his Fall 2010 collection. Slated to debut on Reyes’ runway for New York fashion week on February 17, the three styles will be produced as part of Goodman’s Handmade in Mayfair range.
“The collection revolves around the idea of trees, and we got to choose the wood for the platforms. It was amazing that making that change allowed us to see the whole process in-house,” Reyes marveled. “But we wanted to keep Georgina’s DNA in there.” That DNA manifests itself in sensible, real-world-friendly designs—eventually. According to Goodman, the catwalk looks pictured above focus on a silhouette (translated into runway-speak, that means ultra-high heels), but the ones created for the commercial collection will be a little more manageable. Or as Reyes explains of the more comfortable platforms, “Easier to chase after the taxis in!”
The Georgina Goodman for Brian Reyes Handmade in Mayfair collection will be available at Georgina Goodman’s London boutique, 44 Old Bond St., after February 17. Prices start at £500, or approximately $807.
Before heading to Paris for sales meetings, Brian Reyes and his newish team, including first-ever president Stephanie Cozzi, went west for a trunk show at Neiman Marcus in Beverly Hills, his exclusive stockist in L.A. The designer is lowering his prices for Spring and the collection benefited from the welcome boost. It’s no surprise, then, that Reyes and co. were all in excellent spirits at a dinner last night in the designer’s honor. Reyes was thankful for the moment of respite with friends like Tracee Ellis Ross and stylist Nicole Chavez. “Nicole was one of the very first people to support me out here,” said Reyes. “She actually went into Barneys and bought my dresses as soon as they first had come out.” Here’s to guessing which one of Chavez’s well-dressed starlets will be wearing Reyes’ bleeding-heart print first. We hear it’s going to be big for Spring.