22 posts tagged "British Fashion Council"
London is renowned for its hotbed of young fashion talent. But it’s not easy for a new designer to build a successful brand. That’s where NEWGEN comes in. Since 2001, Topshop and the British Fashion Council have worked together on the NEWGEN initiative, which supports the city’s brightest emerging designers. The coveted sponsorship, which, in the past, has been awarded to the likes of Alexander McQueen, Christopher Kane, Mary Katrantzou, and Erdem, provides fledgling labels with financial support, a show or exhibition at fashion week, international exposure via the London Showrooms in Paris and New York, and essential mentoring. “I felt so honored! I told my mom right away!” says three-season NEWGEN recipient Thomas Tait of being awarded sponsorship last year. (A look from his first NEWGEN-sponsored show, for Fall ’11, is at left.) “Having the opportunity to speak with and receive feedback from some of the industry’s top experts has really opened my eyes to the importance of not only designing and presenting strong work but also developing a stable and respectable business,” he adds, noting that the business seminars, as well as access to the NEWGEN panel of industry experts, have been instrumental in his success. Simone Rocha, who was awarded sponsorship for the first time this year, concurs. “The industry expertise from the NEWGEN panel is invaluable. And being part of the London Showrooms in Paris has increased my sales internationally.”
Henry Holland, who won sponsorship from 2008 to 2010, offers, “In many ways, I think NEWGEN sponsorship enabled us to continue showing whilst the label was in its infancy. For all young brands and designers, every penny counts, so the financial support is crucial. And it really helps to have that little extra recognition to spotlight your show.” David Koma, who’s been awarded sponsorship for the fourth season in a row, says the initiative has helped him to grow brand awareness. “At the early stage of my brand’s growth, NEWGEN provided business and mentoring support through the BFC, which is extremely helpful. And for a young designer, a show at London fashion week and the showrooms in Paris are fantastic platforms. Without these opportunities, it’s almost impossible to be introduced to press, buyers, and the public around the world.”
The grateful designers are taking the opportunity of the decade anniversary to give back, too. In celebration, Topshop has commissioned 21 NEWGEN recipients past and present, including Gareth Pugh, Jonathan Saunders, and Michael van der Ham, to design limited-edition T-shirts, available online and in U.K. stores now.
Piers Atkinson, the British milliner who has crowned the likes of Anna Dello Russo and Princess Beatrice with his whimsical toppers, has love on his mind. Just in time for Valentine’s Day, Atkinson has collaborated with English jewelry house David Morris to create a diamond, ruby, and sapphire Cupid’s arrow hat pin, as well as a heart-shaped pendant for the occasion. Erinn Morris, the jewelry house’s creative director, who crafted the decadent trinkets, told Style.com, “I hope women wear these pieces on a daily basis. They’re not so fanciful that they can’t be worn from day to night.” Morris noted that this is one of many collaborations the house has planned in celebration of its 50th anniversary this year.
The one-off pin and pendant (£17,000 each) are both a play off Atkinson’s upcoming Fall collection entitled Oh My! (as in Dorothy’s chant about lions and tigers and bears). The milliner’s new hats (including veiled looks and bow-topped berets), made from ponyhair, suede, velvet, and Mongolian lamb, are inspired by love and wild beasts. “I get so focused on my collections that some of the themes seem to come true. This season, I thought, ‘I know what I’m missing. A bit of love in my life!’ ” he joked. Also, this is the first season Atkinson has produced a range of men’s hats.
Atkinson’s Fall collection will debut February 17 at the British Fashion Council’s Royal Ascot-sponsored Headonism exhibition, curated by Stephen Jones, which features London’s hottest new millinery talents. His collaborative gems, however, will be unveiled at David Morris on Bond Street during their February 14 Valentine’s Day fête. Atkinson mused, “There’s a lot of lonely hearts in big cities like London.”
David Morris, 180 New Bond St., London, 44-20-7499-2200.
BFC Spotlights Young Designers, Rachel Roy’s New Shoe Collection, A Glimpse At Vanity Fair‘s Hollywood Issue, And More…
As part of a program for the 2012 London Olympics, the British Fashion Council has announced it will showcase 80 emerging designers from around the globe. Embassies and cultural institutions in London will play host to their respective country’s designers, and on February 19, the BFC will announce the winner. [WWD]
“I love underwear. We all wear it,” says David Beckham, who has a line of H&M bodywear hitting stores February 2. Beckham mania has continued to heighten as his campaign ads roll out and fans await his 30-second television ad airing during the Super Bowl this Sunday. [Telegraph]
Rachel Roy has a new footwear line set to launch in stores in August. Roy counts Manolo Blahnik, who did the shoes for her runway collection for six seasons, as inspiration. [WWD]
For Vanity Fair‘s annual Hollywood issue, Mario Testino packed 11 stars into one shoot. The group includes Rooney Mara, Jennifer Lawrence, and Jessica Chastain—we can’t imagine trying to schedule that. [Styleite]